K-pop 4 girls "BLACKPINK" created a social phenomenon again!

30 August 2022

4 girls BLACKPINK come back brightly After being absent from the work for more than 2 years, it created a huge phenomenon on social media as always. by becoming the most viewed MV of 2022 on YouTube

Wisesite (Thailand) collected data through the tool ZOCIAL EYE between August 18-24, 2022 to see an overview of the girl group's comeback trend. BLACKPINK found a total of 68,141 messages from nearly 14,000 apps. Accounts, divided into 72.6 percent of people and 27.4 percent of brands, swept a total of 15,690,893 segments in one week of data collection.

Compared to the mention of Pink Venom before the song's release date (August 18) and on the date of its release (August 19), the number of mentions increased 10 times after the song's release. Most of the messages are discussed on Twitter before other platforms. 49.1 percent, after that, 45.1% will be mentioned on Facebook, followed by other channels.

When looking at the proportion of talking It can be seen that 76.09% came from females and 23.91% came from males.

The age group with the highest mention was still 18-24, at 54.64%, the age group that used Twitter for their primary social media communication.

In addition to the above statistics, Vicesite (Thailand) also found interesting issues from the release of this song:

1. Jenny BLACKPINK trend wearing Manchester United team shirts Even though Jenny only took the shirt off for a few seconds. But it created a phenomenon that the Manchester United Teamgeist Jersey T-shirt sold out in no time. It is a perfect crossover between 2 industries, K-Pop and sports.

2. Real-time trending of brands in Thailand

Social brands have jumped in on the Pink Venom trend almost as soon as the song was released. When looking at the statistics from the ZOCIAL EYE tool in the Categories category, it was found that the top 3 businesses with the most talks about this song were 1. Retail Business 2. Media and Entertainment Business 3. Food and Beverage Business.

with the brands posted and received the highest engagement, such as

Nanyang and the announcement of the production of pink-black star elephants Just this single post raked in more than 100,000 entities.

and Advice with the giveaway of a combo with Gaming Gear black-pink, which this post has swept over 80,000 entities, etc.