Mojang Bans Brands From Constructing Minecraft Promo Maps And Mods

Expires in 8 months

17 July 2022

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Mojang's placing its blocky foot down when it comes to brands and Minecraft. In an open letter to the community on its site, Owen Hill, the corporate's director of creative communications, laid out new tips particularly directed at companies, advert businesses and every other non-gamer entities seeking to capitalize on Minecraft's huge user community.

For an idea of simply how huge that base is, consider that, in 2014, creator Markus "Notch" Persson revealed that the Pc model had over one hundred million registered users. that a pool of users that massive would show a tempting lure for brands that want to market their wholly unrelated wares to the community. However no extra -- in keeping with the brand new building promotion guidelines, it is no longer permissible to construct servers or maps to "promote unrelated products in playable type." So what does that translate to? Effectively, you can say goodbye to awkward promotions like the giant, working cellphone CaptainSparklez made on behalf of Verizon, or Disney commissioning a map of Tomorrowland to promote its film of the identical name. All that stated, if you are a mega fan and also you do these types of things on your own time and dime, effectively, that is simply high quality by Mojang.