Book In One Word: The Power of Razor-sharp Brand Positioning to Lower Costs and Improve Results PDF Download - Michael Behnke
Download ebook ➡ http://ebooksharez.info/pl/book/746857/1338
In One Word: The Power of Razor-sharp Brand Positioning to Lower Costs and Improve Results
Michael Behnke
Page: 249
Format: pdf, ePub, mobi, fb2
ISBN: 9783031882012
Publisher: Springer Nature Switzerland
Download or Read Online In One Word: The Power of Razor-sharp Brand Positioning to Lower Costs and Improve Results Free Book (PDF ePub Mobi) by Michael Behnke
In One Word: The Power of Razor-sharp Brand Positioning to Lower Costs and Improve Results Michael Behnke PDF, In One Word: The Power of Razor-sharp Brand Positioning to Lower Costs and Improve Results Michael Behnke Epub, In One Word: The Power of Razor-sharp Brand Positioning to Lower Costs and Improve Results Michael Behnke Read Online, In One Word: The Power of Razor-sharp Brand Positioning to Lower Costs and Improve Results Michael Behnke Audiobook, In One Word: The Power of Razor-sharp Brand Positioning to Lower Costs and Improve Results Michael Behnke VK, In One Word: The Power of Razor-sharp Brand Positioning to Lower Costs and Improve Results Michael Behnke Kindle, In One Word: The Power of Razor-sharp Brand Positioning to Lower Costs and Improve Results Michael Behnke Epub VK, In One Word: The Power of Razor-sharp Brand Positioning to Lower Costs and Improve Results Michael Behnke Free Download
Overview
"In One Word" analyzes and discusses the underlying dynamics, as well as the unique technique and methodology of defining a brand’s value proposition in just one word. This book offers deep insights to marketers and communication professionals, helping them to better understand what it takes to build successful brands. Many of today’s power brands are succeeding in defining what they stand for in a single word. When executed properly, a one-word brand positioning is unleashing powerful synergies in the brand-building and management process by aligning everyone involved in the same strategic direction. Through this approach, a company's resourcefulness, energy, and creativity are being bundled and directed towards the same objective. In this surprising approach to branding, a single word is ultimately driving the entire brand-related marketing and sales operation. For instance, “Glamour” drives the L’Oréal Paris brand, while Nivea stands for “Care.” Michael Behnke provides practical guidance on building power brands, offering tangible advice and real-life illustrations to empower branding professionals in their quest to build unique brands that deliver rewarding results.