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HOW TO ADAPT YOUR DIGITAL ECOMMERCE STRATEGY IN THE WAKE OF COVID-19

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Public

08 June 2020

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COVID-19 has shaken up a lot of things. And, when it comes to ecommerce digital marketing, things have certainly been changed with a policy of isolation and social distancing. In many infected countries, workers have been asked to work from home. Countries like the UK, Italy, and France have all been placed on lockdown and schools have been shuttered. Digital ecommerce has been on the rise because many stores have closed their shops, which forces them to turn to ecommerce and ecommerce online marketing.

However, because many schools are closed around the globe, homeschooling and school equipment queries are observing large spikes in demand. This is good news for retailers that sell B2C education equipment. Garden furniture gets many searches on weekends, but demand has been growing rapidly on weekdays, too, as policies of social distancing continue to be enforced. Additionally, when we talk about the impact of ecommerce, craft sites and crafting terms have seen a huge growth in interest because people are being forced to remain at home. Similarly, in terms of digital ecommerce and ecommerce digital marketing, companies like Xbox and Netflix have seen enormous spikes in search interest.

As with all ecommerce digital marketing, for every increasing search term, there are several terms and queries that are declining. Fashion and fashion retailers have lost a lot of visitors because no one is buying a new outfit just so they can stay inside their house. Travel, additionally, has nosedived. Ironically, though, traffic to lots of travel sites is up, but most of that traffic is related to customer service requests and cancellations. Read more at https://kitelytech.com/how-to-adapt-your-digital-ecommerce-strategy-in-the-wake-of-covid-19/

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