Fighting for superstars


27 September 2020

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It's superstars that make the critical difference in your company's performance. Everyone wants the superstars, and you have to fight for them - both the ones you have and the ones you want. Winning takes a multifaceted approach that includes building a healthy culture and involving everyone in the organization.

Profile of a Superstar:
The first step in the battle to win superstars is to understand who you are looking for and what they value. How do you recognize a superstar apart from their unique skills?

Superstars almost always do a good job. They do not look out there, especially if their current organization has a superior culture. They have well-defined expectations that are much higher than others and they want to know that your business can meet them.

Superstars have a great attitude, not just a "glass half full" perspective; they can hardly contain their drive to make things happen. When asked about their performance or what excites them, they never lack examples. They are passionate about life and work, and they want to know that your business has a passion for what you do too.

Build a culture that wins superstars:
There is not a "best" culture where all people will thrive. But there are traits that healthy cultures share. Here are a few:
-A convincing vision that everyone understands
-Shared passion and commitment
-Effective communication
The ability to embrace change

While these traits are necessary and underlie your culture, ultimately it is the quality of your employees that defines your organization. A company filled with passionate, committed superstars attracts others like themselves. It's a piece of heaven, but achievable.

Start by taking an honest look at your organization:

-How healthy is your culture really?
-What makes it better than others?
-Why should superstars choose to let a good company work for you?
-What is the strength of your star artists and how can you leverage them to attract and retain talent?
-How does your recognition / reward system support both company values ​​and superstar qualities?
-What have you learned from the people who chose to leave your business?

If you can not answer this kind of question with confidence, immediately improve the health of your culture before beginning the fight for great people. Winning and then losing superstars because you do not meet their expectations will only damage your reputation, not to mention the cost of recruiting, hiring and training a new person. And it is very unlikely that your new person will become a superstar if you do not at least work for a better culture for more information click here


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