Getting started in e-commerce is sometimes a major challenge for some companies. What is often underestimated: The same applies to the switch - be it from an outdated version such as Magento 1 or from a completely different system such as Salesforce. The companies concerned are then faced with the difficult decision of which shop system is the best choice for the switch. We http://www.rltsquare.com/ explain why Magento 2 can score particularly well in this selection process.

Many motivations, the same goal
Be it a switch or a completely new entry: The choice of the right e-commerce platform depends on many factors and requirements - and these are completely different for every company. Even if in the end it is always a question of taste, certain impulses and arguments can significantly influence the decision for the right e-commerce system. And that's exactly what this post is supposed to do: to provide reasons why we believe Magento 2 is the best choice.

1. Latest technology, every time
In the highly competitive shop system market, the sheer number of features and functions is becoming more and more of a minor role. Given the many technologies available, what really counts are unique selling points and, above all, compatibility. Only if a shop system has the necessary interfaces can the full technical potential of a webshop be exploited. And this is the first plus point of Magento 2 because it has all the necessary interfaces and can be easily integrated into any IT infrastructure. Particularly important here: This high level of flexibility also makes it possible to set up webshops based on the latest technologies such as headless & PWA and thus to be ahead of the competition both in terms of technology and strategic topics such as user experience.

This gives Magento 2 a great advantage over monolithic systems like Salesforce, which only allow a few adjustments within their closed system cosmos.

2. Continuous improvement and further development
The makers of Magento have always been aware of the current market conditions and try to react accordingly with extensions and innovations. With the takeover by Adobe in 2018, this approach received a whole lot more tailwind. Within two years, the software giant has made Magento the absolutely leading system in e-commerce when it comes to innovations and continuous extensions. Magento's customers can therefore be sure that they can react appropriately to any change in the market.

3. Recommended by leading market analysts
Among the manufacturers of shop systems and their users as well as potential users, the assessment of various market analysts has developed into a strong decision-making criterion. Two of the biggest representatives in market research - Forrester and Gartner - have recognized Magento several times and now regularly as the leading shop system. This appointment is important for the sole reason that it is based on the evaluation of a large number of criteria, which are combined into an overall result. A shop system that is by far the best in a category, but average in the rest, cannot achieve a high ranking in the overall ranking. Gartner only recently got Magento back - and for the fourth time in a row- classified as "Leader". The market analyst attached the following characteristics to the reasons:

Global reach: Magento has one of the biggest increases in new customers. This is mainly due to the dominance of Magento among medium-sized companies, the great global vision, and the very diverse group of reference customers in the B2C and B2B areas.
Features: Customers often choose Magento because of the large number of features and extensive access to extensions in Magento's own app store. In addition, the paid version Magento Commerce with the Page Builder includes its own CSM system and provides additional solutions in the areas of order management, delivery, and analysis.
Adobe ecosystem: Gartner also recognizes the high value of the partnership with Adobe. Thanks to Adobe, Magento benefits from a wide range of possible uses, especially in complex B2C scenarios. Gartner, therefore, expects that Magento will maintain its current market position, also through further increasing application possibilities.

4. Your own content management system
As already mentioned at the beginning, a large range of functions alone is not enough to assert oneself against the strong competition of shop systems - certain unique selling points also count. Magento 2 has one of these with the Page Builder. This is a full-fledged content management system (CMS) that makes it much easier for shop owners to maintain and expand their web store content. A big advantage is that companies that want to switch to Magento 2 do not have to worry about an external CMS. This means that the necessary connection to an external CMS is not required during shop development. This is an unbeatable sales argument, especially for companies that are new to e-commerce. Because well-maintained content is still an essential part of successful e-commerce.

5. Direct comparison with Salesforce
One of Magento's strongest competitors in recent years has been Salesforce. The technology group from San Francisco is driving a major marketing offensive in the area of ​​e-commerce. Even if many companies have recently opted for the all-round solution for their e-commerce plans, there are more and more switches to Magento.

A comparison of the two systems makes only limited sense: Magento is a pure e-commerce platform, while Salesforce comes from the CRM area and has only been represented in e-commerce since 2016 by the Commerce Cloud. The system landscape of Salesforce has mutated into a monolithic system through the various suites from different areas, which often overtaxes many companies due to the sheer size.

Salesforce scores more with features outside of the pure e-commerce core business, such as e-mail marketing. Companies that want to concentrate their efforts on pure e-commerce and already have an IT system landscape are therefore much better advised with Magento 2. In general, it is the monolithic idea that is driving more and more companies that use Salesforce away from the system. Modern e-commerce is based on flexibility, connectivity, and low complexity. Attributes where Magento 2 definitely has the better cards and has already proven this several times.