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5 target groups for your high-tech product

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24 December 2020

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So you have your high-tech product ready for the market, what now? It cannot be tailored to the needs of each target audience, at least in the beginning. Therefore, you must first focus your attention on a group and create followers.

Here are five buyer groups you can target to your high-tech.

1. First users

It typically consists of innovative companies and individuals and is considered early adopters. Technicians usually associate with this group because of their interest and enthusiasm for everything new and high-tech.

This group may be willing to buy technology without insisting on seeing it or having guarantees that it will work.

Although they make up a small percentage of the total market, it is most likely that technical experts will accept and praise your product. It is important to maintain a good relationship with them in order to increase the level of adoption from other target groups.

Alternatively, instead of looking for technicians and trying to identify individual first users. You can try looking for specific industries that are likely to be buyers.

2. Pragmatists

This group represents organizations that have a clear need for new technologies to increase or maintain their competitiveness.

Because of the investment in switching to something new. They feel more comfortable adopting it when there are references from prominent professionals.

The group also tends to prefer to take small steps when it comes to new technology.

Late users

If late users could get rid of it, they would not adopt any kind of high tech. They are generally not comfortable or fixed with new technology. They want to see it work right out of the box with installation and use, be light and simple without knowing any technical jargon or knowledge of how to use it.

Later users can represent a large part of the entire market. If you want to target them, you better have a product that is easy to adopt.

4. Your current customers

You can target your own customers when you have a sophisticated and rapidly evolving product. The decision to adopt generally depends on the relationship between you and the client and the level of skills required.

Remember not to neglect your own customers. You might think they are your safest goal. But if they are not happy with your product and service, they will definitely leave the ship. Losing a customer and trying to win it back will cost you dearly in the long run.

5. Competitor customers

Going after your competitors' customers can be an excellent option as long as your products can compete with those of your main rival, which has a larger market share.

However, this approach can damage the credibility of newly developed technologies as a whole. As they struggle to determine that their products are inferior to theirs and vice versa, https://www.8techstore.com/.

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