5 methods to prepare your high-tech product for market access


24 December 2020

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Find out how to prepare your high-tech product for market access. Your product is ready for the public and you want the launch to go smoothly. In this post, I present some tips that need to be considered before I take the leap of faith and launch your product.

1. Cooperation, licensing and alliances

This is a must for companies introducing new technologies. By licensing and through partnerships, you promote greater adoption and can potentially increase sales.

As your technology is used and incorporated into other everyday products, consumers are more likely to use it when a standard is set.

2. Manufacturers of original equipment

More insight, more sales and expansion into new markets - this is what you can expect when you share your technology with original equipment manufacturers (OEMs).

By licensing, you retain full ownership and allow OEMs to use your technology. Which in turn can expand your market potential.

3. Pre-launch Information

This can be a key decision for your business: if you count too much, your competition may follow. However, enough information needs to be revealed to arouse curiosity.

Your suppliers, the distribution network and the media are the first to inform before the launch.

Reach out to influential bloggers and thought leaders with information about your technology.

Publishing an article or press release would be traditional. But in my opinion, leaking rumors to the press and creating mystery around your product can be just as effective. However, there needs to be a lot of hype around your technology for this to work.

Creating a blog can also help you build the following and increase awareness of your business and product.

4. Educate your market

Want to do more than just send out press releases? Organize seminars, training workshops or an educational program: inform your customers about the potential of your technology and how revolutionary it is.

It is not the most common method to use because it requires more control and focuses more on the long term.

Small businesses can typically find this more burdensome, especially when funding needs to be secured and products need to be ready. However, it increases awareness.

5. Distribution agreements

Finally, establish distribution channels.

Your technology can be rolled out in existing markets along with new ones. While alliances with competitors can open up more channels for your technology and allow you to develop it further.

About Kanguro

Kanguro offers powerful marketing solutions that enable high-tech companies to attract more business. The company offers writing and consulting services to ensure that its products are promoted efficiently and more convincingly,


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