Does Instagram work for you?


25 December 2020

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Instagram may work better for some businesses than others. It has more than 800 million monthly users and continues to grow. And because it's part of Facebook, you know there's a lot of pressure for it to succeed. But does Instagram work for your business?

Instagram is a very visual social marketing platform. If you are a service provider, you can send a series of pictures to help convey your brand and your value. But when you can really show off if you have physical products and a healthy Instagram marketing strategy will definitely help increase sales and profits.

Marketing on Instagram

Like any other social network, good results come from constantly increasing your numbers. The more people who network with your posts and brand, the greater your potential audience for each post.

Instagram and Instagram ads allow you to connect with people in your niche in a fun, visual way. It is easy to use if you have a smartphone. Take a photo, upload it, and your followers will see it and be able to interact with it.

Give a call to action

The biggest mistake made by marketers is to post things online without a call to action. Set a goal for each post and use the goal to establish your call to action, such as "sign up now" or "buy now."

Use Analytics

The analytics on Instagram allow your business to see how well your various campaigns are performing. You need to convert to a Company account to access the tools. The tools then help you understand how your followers engage with your content so you can get even better results.


Not everyone uses Instagram, so capitalize on each post with a cross post on Facebook, Twitter, Tumblr, Pinterest, etc. Don’t forget to also invite people to follow you on Instagram.

Do not overpost

Choose two times, day and evening, and see when most of your engagement takes place. Then add posts steadily, or reduce your post if you get less engagement.

Instagram stories

Instagram stories allow companies to interact with their customers and prospects by creating a series of photos to tell a story. Every story you create should enhance your brand and make your value proposition clear.

The important thing to keep in mind on Instagram stories is that they are not eternal. The photos and videos stay on your feed for only 24 hours and then disappear. Instagram stories can be used to increase brand awareness, gain more subscribers and generate sales. Submit your stories at a time that you know is popular with your users to get the most out of the 24-hour cycle,


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