As we all know, ultra-casual games have been a big hit in recent years, but the app store does not have a sub-category of "ultra-casual". It is difficult for game manufacturers to know the precise market share of ultra-casual games and their different performance in various markets. This problem can be easily solved by Game IQ.
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According to data, in the first half of 2020, both in terms of download volume and revenue, the United States is the market with the largest number of downloads of ultra-casual games, reaching 780 million, accounting for 15.28% of all downloads; revenue of 310 million US dollars, accounting for 39.68% , The number of downloads and revenue are ranked first in the world.
In the first half of 2020, the "Chicken Eating" game was successful in the emerging market India, with 130 million downloads, accounting for 29.34%, ranking No. 1 in the world; but its revenue was only over US$120 million, ranking No. 12 in the world.
The "Chicken" game is dominated by publishers headquartered in China and Singapore. The "Chicken" game published by Singapore companies has more downloads than Chinese companies in markets such as Brazil, Indonesia, Vietnam, and Mexico.
Chinese strategy games succeed globally
In the first half of 2020, the world's largest revenue market for turn-based role-playing games is Japan, reaching 1.56 billion U.S. dollars, accounting for 50.85%; the number of downloads is only 140 million, ranking third in the world.
Japan and China are the main markets for turn-based role-playing games, and the turn-based games in the two places are dominated by local publishers. Especially in China, 95% of the revenue of turn-based role-playing games comes from the products of local Chinese manufacturers. This is outstanding. The importance of localization.
In the first half of 2020, the market with the highest revenue for action role-playing is South Korea, with US$800 million, accounting for 34.78%; the number of downloads is 140 million, ranking second in the world.
South Korea’s action role-playing revenue comes from products of local Korean manufacturers, while 96% of China’s revenue comes from Chinese products. Publishers of action role-playing products headquartered in the Asia-Pacific region (China, Japan, and Korea) drive 80% of their revenue in the United States.
In the first half of 2020, the market with the highest number of downloads and revenues for global strategy games is the United States, with revenue of US$670 million and 240 million downloads.
Strategy game publishers headquartered in China have achieved development in all major markets, accounting for 70% or more.
Conclusion
The development prospects of the game market are still great, especially under the promotion of the epidemic, the game industry is developing more rapidly. If you are interested in the mobile game industry and want to make more money through mobile game promotion agents, then choosing Sean Games, a mobile game entrepreneurial incubation platform, will definitely not let you down!
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