A Guide to Keyword Research


23 February 2021

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Keyword research is the process search engine optimization experts use to locate and study popular keywords that internet users insert into search engines when searching for information, goods or services. They do this by searching a multitude of sources, both paid and free, for the keywords they deem as relevant to their clients' products. They look to see how many other web pages have listed the keywords and, if there are any negative reviews, where these have been written. This helps them create keyword listings that will draw in the traffic and turn them into customers.

The importance of keyword research can never be stressed enough. It is not enough to just insert keywords into your website; they must be used effectively. The wrong keyword can have the opposite effect on search engine rankings. As Google and other engines constantly update their algorithms, it pays to be aware of which keywords will bring you the best results. Keyword research should form part of your marketing strategy. Without it, your website could end up in the virtual scrap heap, costing you time and money you could otherwise be getting more.

A keyword is the term most searched in a given search. Internet users type key phrases or words into a search bar to identify what they want to view. There are two types of search: general and competitive. General searches are conducted by people looking for information, whereas competitive searches are run by businesses and organizations seeking to attract new customers.

Before you start keyword research, you need to know what kind of competition you will face. What is the average number of times each keyword appears on a Google search? Is your competitor also doing well with the keyword they chose? These are important questions to ask yourself before choosing the keyword you wish to list on your website. This will help you choose whether to use a competitive keyword or to go for a more generic one.

The goal of keyword research is to get as many keywords as possible to list in your meta-tags and title tag. This will tell the search engines what you are trying to say about your site. However, keyword research should not stop there. You also need to learn how to write a good title tag. This will not only improve the number of clicks to your site, it will also give you the opportunity to show off your expertise in a particular area.

Do not settle for just one or two keywords. There are keyword research tools that let you see the top ten keywords used by competitors. However, if you want to truly dominate the competition, use as many keywords as possible. Make sure you can get your website's link to appear on these top keywords. This is the fastest and easiest way to build links to your site. Find out more at

Once you have done some keyword research, it is time to start writing articles about your topic. Submit your articles to article directories such as EzineArticles. Write about your keyword research in the author's resource box at the end of the article. You may also want to include a link to your website so people can find out more about you and what you have to offer.

While you are doing all this work to build links to your site, you should make sure you keep up with the latest developments in the search engine world. Check the statistics for your favorite keyword and see what the search engines are doing. Sometimes search engines will remove websites from their index if they are overbooked. Also be on the lookout for poor design and coding. You want to keep your site spidered and ready for the search engines.


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