Julia Pascu and Andy Kemp-King had been running the Advantage Report in the UK and Ireland for nearly 20 years under a franchise agreement with Advantage Group International (AGI), based in Canada.

They had worked with leading suppliers, UK and Irish retailers and wholesalers on the Advantage Report, which became the industry-standard programme for measuring and benchmarking performance between the key trading partners.

The Advantage Report franchise agreement ended on 31 December 2020, and as a result Ms Pascu and Mr Kemp-King have now decided to focus activities on their separate business called Finger on the Pulse Research Ltd.

Ms Pascu, managing director of Finger on the Pulse Research, explained that this would create several new jobs at the company which is a subsidiary of Advantage Group UK Ltd, owned by herself and Mr Kemp-King.

This business-to-business research agency focuses on providing bespoke research solutions to a range of clients in the consumer packaged goods (CPG) sector and other industries.

Ms Pascu said: “AGI has decided to take over the operation of the Advantage Report programmes through a corporate model, with a branch in the UK.

“Having run our own business, albeit under licence, for nearly 20 years, Mr Kemp-King and I decided not to transfer to the newly formed branch but instead take the opportunity to focus on Finger on the Pulse Research.

Read More: https://www.fotpresearch.com/employment-engagement-pulse/