Art Gallery Wall Labels that are Easy and Perfect


25 May 2021

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There are few places where the stakes these days as high as they are in the art world. With gallerists routinely mounting shows rivaling museum exhibitions, the demands for quality and perfection are through the roof. It's why even details like art gallery wall labels receive more and more attention. If you're planning a show of this caliber, consider custom dry transfers, also known as rub-on decals, for your wall captions. They go up in a one-step process not involving water or added adhesive, and the look is flawless – most people will think the lettering is painted directly onto the wall. They look that good.

The old-style approach was to print the captions on cards and glue them to the wall. But nothing you can produce on a laser printer approaches the quality of custom dry transfers. They are made in a unique process and are adhesive-backed lacquer ink. Anyone using them for the first time is amazed by the ease of application and the polished appearance. Nearly all gallerists select black or white, but colors are available. If you're working on a contemporary show that goes against the conventional protocols, you might even consider lettering in a Pantone color, as long as it is easy to read on the wall.

It's a cliché to say artists are temperamental, but when you're working with a personality of that type, the speed and flexibility of custom dry transfers can reduce stress. First off, they are produced directly from the digital files you submit, so there are no surprises. Secondly, they go on in a single step, and if you remove them to make a last-minute change, they won't damage the wall's surface. If you've tried other methods that have fallen short in quality or been complicated to put up, you'll be delighted by the convenience and high-caliber look. If media or critics attend, you need perfection everywhere.

Another selling point for using dry transfers as art gallery wall labels is their perfect appearance in small sizes. Because you'll be using fine-print type, you need outstanding clarity and readability like rub-on decals produce. Water-slide decals and stick-on vinyl lettering can't match the clarity at smaller sizes. Laser-printed cards also can lose clarity with extra small size types. If clients can read about the art easily, they're more likely to be drawn in and become interested. A gallery show aims to sell art, and sparking the client's interest is a required first step. Anything that helps close a sale is worth it.
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