01 July 2021
Hiring a startup marketing agency, an SEO agency, an internet marketing agency, an advertising agency, or even a content marketing agency is definitely an extremely important move and step for any business, no matter its magnitude. This procedure can become very stressful especially for newer startups. It is not enough just to hire an agency because it's the trend now, or because you heard about it somewhere. You must take time in considering which company to hire because you want to get the most out of your money. Here are the things you must look out for when hiring an advertising agency.
Make sure to check if the agency has a license to operate. You do not want to have your advertising budget go down the drain because you hired an agency that does not have a license to operate. New businesses are quite fragile at this point and it would be extremely detrimental to your brand if you choose to go with an untrained marketing firm. This is why it is vital to thoroughly research on marketing agencies and find the one that suits your needs.
Does it have contacts in the industry? What industry do they specialize in? Do they have an in-house copywriter or content writer? These are the things you need to look out for when hiring a startup marketing agency. Since social media is slowly becoming a bigger part of the advertising market, it is imperative that your company has a copywriter or content writer on its side.
The creative agency that you hire should be a part of your marketing strategy. It should be given enough authority to have a say in how the marketing plan will unfold. In other words, it should be given a say in which ads will run, how they will be designed, and in which media the ads will be shown. Good startup marketing agencies will be open to suggestions from you as well as listening to what you would like to see done. A good creative agency will be able to provide you with a comprehensive marketing plan that can include a budget and timeline for the campaign.
Does it have inbound labs? Does it have a set of rules for pitching inbound leads to startups? There are many startup marketing agencies who have evolved to become experts in landing page optimization and lead generation. You may wonder what a lab does. Well, inbound labs are small experiments which are conducted by the agency to test on various demographics to determine which group of people are most responsive to a particular ad campaign.
Is there analytics for testing out your online marketing strategy? If you have already hired a startup marketing agency and they do not offer analytics for testing out your campaigns, it may be time for you to bring in another agency. The reason why it is important for you to run an analytics campaign for your inbound leads is because these are real people and real traffic, and if you are not tracking what works and what doesn't you won't know what to change to generate more responses.
Can the startup marketing agency provide a team of agile professionals? Agile, or "growth, flexibility, and agility" describes how a team of experts can make any changes to an existing strategy with very little downtime. A good agency will work closely with startup founders to help them identify opportunities in areas that may not have been considered before. Agile also requires a high degree of communication and collaboration between the creative team and the technical team. Both should work closely together to facilitate changes. A good agency will be able to provide a comprehensive list of everything that will be done to make your marketing plan a reality.
Will the startup marketing agency provide pre-launch market tests? Without conducting a pre-launch market test, you will never really know whether your tactics are working or not. Market testing is the only sure way to find out if your marketing strategy is targeting the right audience, not just random people who may not purchase your product. When you do market testing, you should always aim to conduct at least two separate tests.