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19 July 2021
<p>What Is A Healthcare Digital Marketing Agency?
What Does A Healthcare Digital Marketing Company Do?
What Differentiates Healthcare Digital Marketing Agencies From The Rest?
Why Hire A Healthcare Digital Marketing Agency Instead Of In-House Experts?
How To Choose A Healthcare Digital Marketing Company For Your Organization?
10 Questions To Ask Healthcare Digital Marketing Agencies Before You Hire One
Found The Right Healthcare Digital Marketing Agency? Take These Last Few Steps Before Signing The Contract
What Is A Healthcare Digital Marketing Agency?</p>
<p>A healthcare digital marketing agency particularly specializes in developing strategies that improve the digital reputation of healthcare organizations.</p>
<p>Their job is to help healthcare businesses generate awareness, put their products or services in front of the right people at the right time and drive more patients, bookings and sales.</p>
<p>An interesting fact says that 81% percent of patients are not satisfied with their medical experiences.</p>
<p>And a professional healthcare digital marketing agency knows what it takes to deal with negative reviews and fix the relationships with unsatisfied clients.</p>
<h2>81% percent of patients are not satisfied with their medical experiences</h2>
<p>What Does A Healthcare Digital Marketing Company Do?</p>
<p>Healthcare digital marketing agencies offer a variety of services to increase your organization’s visibility, improve brand reputation and build authority in your field.</p>
<h2>These may include but are not limited to:</h2>
<p>83% of healthcare organizations use content marketing to grow their organizations online.</p>
<p>Content marketing is an umbrella term for marketing tactics that rely on strategic content creation and management, including:</p>
- Web copy
- Downloadable resources such as case studies, brochures and eBooks
- And more
Creating unique and valuable content will boost your organization’s rankings on search, reinforce your brand and establish credibility via knowledge-sharing.</p>
<p>Healthcare digital marketing agencies will improve your presence, following and engagement on social media using a mix of organic and paid campaigns.</p>
<p>Most importantly, they will create social media strategies that comply with the platforms’ rules on the promotion of healthcare products and services.</p>
<h2>Some of the social media marketing services these agencies provide are:</h2>
<p>- Social media content creation and management
- Social media customer support
- Paid advertising
- Performance measurement and optimization
- And more
Email Marketing Campaigns</p>
<p>Email marketing is one of the staples of online marketing and the one with the most immediate ROI. It is a very cost-effective way of growing your brand presence.</p>
<h2>Healthcare digital marketing agencies use email to:</h2>
<p>- Keep your existing and prospective clients engaged
- Keep your existing and prospective clients informed of your latest news and promotions
- Grow your website traffic
- And more
Paid And Organic Search (PPC & SEO)</p>
<p>A healthcare digital marketing agency will use on-page, off-page and technical SEO tactics to improve your location-based rankings. As a result, you will see an increase in:</p>
<p>- Service inquiries
- Your web traffic
- Your appointments and foot traffic
- Brand awareness
They will also focus on implementing pay-per-click (PPC) paid advertising tactics that can help you position your pages among the top three Google search results almost instantly.</p>
<p>PPC is a highly effective tactic in driving qualified leads to your website, funneling more prospective clients through your carefully set up channels.</p>
<h2>What Differentiates Healthcare Digital Marketing Agencies From The Rest?</h2>
<p>73% of consumers use online search engines to research medical treatments. (MdConnectInc)</p>
<p>Your prospective clients are turning to search to ask questions, while Google and other search engines are turning to local organizations like yours to provide the answers.</p>
<p>Being visible on search, social media platforms, and online in general, will put you on the map of many prospective clients.</p>
<p>While anyone can build a website and open a social media page, the challenge for healthcare organizations, however, is building authority with their online presence.</p>
<h2>This is why the leaders turn to specialized online marketing professionals for help.</h2>
<p>Along with providing their healthcare digital marketing services, these agencies are familiar with the landscape of the medical industry. They know:</p>
<p>- How to keep up with changing regulations and privacy practices
- How to position your brand in the competitive market
- Your target market, their behavior and preferences
<h2>Why Hire A Healthcare Digital Marketing Agency Instead Of In-House Experts?</h2>
<p>Besides enjoying the professional and specialized healthcare digital marketing services, hiring online marketing experts offers significant advantages over handing online marketing in-house.</p>
<h2>Some of these include:</h2>
<p>No overhead: Online marketing tools and other third-party resources can be costly, not to mention the standard overheads that come with hiring in-house specialists. All of these charges are built into these agencies’ fees, giving you more visibility over your online marketing expenses.
Flexible contracts: Agency contracts allow you to scale your online marketing efforts and expenditure up or down depending on your business requirements.
Access to premium tools: Healthcare digital marketing agencies use a set of third-party tools for deep analytics, content planning, management, competition monitoring and more. This allows them to create deeply insightful and effective campaigns for your organization.
Efficient resource management: Hiring an agency allows your organization to focus on its core services while improving its online presence.
How To Choose A Healthcare Digital Marketing Company For Your Organization?</p>
<p>As a healthcare organization, you operate under strict rules and your marketing efforts are no exception.</p>
<h2>Here are some key questions to consider when researching healthcare digital marketing agencies:</h2>
<p>How Well Do They Understand Your Industry Ecosystem And Its Laws?</p>
<p>Visiting their online profiles will give you some insight into your candidates’ domain experience and expertise.</p>
<p>While this is a useful asset, it doesn’t guarantee that the agency is aware and compliant with the patient data protection and other relevant laws your organization must strictly abide by.</p>
<p>This is why interviewing your candidates is one of the most important steps in your partner selection process.</p>
<h2>Do They Provide The Healthcare Digital Marketing Services You Need?</h2>
<p>Online marketing is a set of tactics designed to improve your digital presence. However, not all companies specialize in the same channels and strategies.</p>
<h2>Identify your requirements and search for specialists who can answer them.</h2>
<p>These can be:</p>
<p>- End-to-end healthcare digital marketing services
- Website design and development
- Search engine optimization
- Online marketing consultancy
- Web copy and content writing
- Social media management
- Email marketing
- Video marketing
- And more
Do Their Fees Fit Your Budget?</p>
<p>Depending on their organization and cost structure, these agencies command different rates. These can range from $50 to nearly $200 per hour, or $1,000 to over $10,000 per project.</p>
<h2>To facilitate your search, define your online marketing budget.</h2>
<p>Scroll up to our ranking list to see the average rates, correlate them with agency locations and portfolios, and determine a budget accordingly.</p>
<h2>Does Their Company Culture Complement Yours?</h2>
<p>Corporate culture informs the management style, communication and business approach - all of which will shape your agency partnership.</p>
<h2>To assess the best healthcare digital marketing agencies’’ cultural fit, take these steps:</h2>
<p>- Read client reviews and testimonials on independent platforms
- Observe their communication partners in email exchanges and during phone calls
- Take note of their responsiveness
- Pay attention to their internal dynamics
- Image your day-to-day interactions based on these observations
Healthcare digital marketing agencies approximately charge between $50 and $200 per hour</p>
<h2>10 Questions To Ask Healthcare Digital Marketing Agencies Before You Hire One</h2>
<p>The second step in searching for the right healthcare digital marketing agency is to ask them the right questions during your first meeting.</p>
<h2>Write down or memorize these and be sure to ask them during your talk.</h2>
<p>1. Which of your healthcare projects would you highlight and why?
2. How do you ensure your healthcare marketing campaigns comply with the relevant industry and user protection laws?
3. How will you store and handle our sensitive data?
4. What happens in case of a data breach? Have you a crisis management plan in place?
5. What are some of the latest or up-and-coming online marketing trends that will affect/benefit our industry?
6. How do you price your healthcare digital marketing services and what is the ideal budget we should allocate?
7. How would we track performance?
8. When can we expect to see results?
9. Who would be our key contacts?
10. How will we work together to achieve goals?
Found The Right Healthcare Digital Marketing Agency? Take These Last Few Steps Before Signing The Contract</p>
<h2>To build a solid base for your collaboration, be sure to:</h2>
<p>Negotiate: Many organizations take the agencies’ offering at face value, while there is always room for negotiation. Whether it is the rates or the resources allocated to you, find that sweet spot between your requirement and your partner’s capacities.
Your cooperation begins after the contract or agreement is signed: Don’t hand over access to any profiles or accounts until your roles, responsibilities and deliverables are clearly defined.
Is there something vital missing? Have a professional attorney evaluate the contract for this to ensure your sensitive data and your organization are protected.</p>