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03 August 2021
Go any where, look anywhere, and one will notice that there are obviously over a thousand skin care brands on the market now. There are so many options, picking the appropriate skin care products may be a bit overwhelming. I am going to help you to filter the options by applying a simple filter of what may be important in choosing skin care products. I can remove most of the brands with making sure the items are from a brand that is; owned independently, are toxin free, and are cruelty-free. These are universal values that we all share and everyone supports from a business.
Independently-owned brands are brands that haven’t taken any external money in exchange for a percentage of ownership of the brand. These brands are typically known as Indie brands. There are numerous Indie brands around the market that run on a small basis due to their smaller size. Plus there are a few Indie brands that are leading the movement and have scaled up into a national existence. There are also a few Indie brands that are pursuing the goal of being globally-traded. One such leader in the Indie market is Russell Organics. They are expanding across every beauty channel from mass to luxury. Russell Organics is also internationally distributed, with a publicly stated goal of becoming the first globally traded Indie brand. If choosing an Indie brand be wary of hidden outside investors. We have researched this, and nearly all of the bigger so-called Indie brands has taken external investors.
The next criteria for choosing a great skin care product is it being toxin-free. What does this truly mean? There are thousands of chemicals, botanical ingredients, waxes, and extracts used to formulate products. A large percent of these ingredients are synthetic chemicals that have been shown to be toxic to humans and to the environment. Russell Organics is heading the Clean Beauty movement by not using toxic ingredients and by fully disclosing every ingredient in every product. Look on your own. Check the products. Do you see ingredients listed as parfum? Did you realize that perfume can contain over 800 chemicals and you would never know which ones? Talk about a dangerous situation. Have you ever step into a space and smell a perfume and immediately have itchy eyes and begin to sneeze? These are the toxins that can also be hiding in your skincare products. A fantastic resource to research on ingredients is Environmental Working Group that has made a robust compilation of ingredients and disclosed their level of toxicity.
The remaining filter is the brand being cruelty free. What does cruelty-free mean? There is a lot of confusion about the term. Let us start by identifying that to be cruelty-free, the product must be a vegan brand. That requires no animal derived ingredients like dairy, honey, beeswax are never used in any product. That eliminates at least 95 percent of the brands in the market. natural skin care for being cruelty free is having not tested products on animals. All of the global mass beauty brands have tested on animals. This lust for profits at the expense of harming animals is inexcusable and should not be supported by purchasing their products.
In closing, these basic key filters will help you to narrow down the list of selections to those brands that are deserving of your support. From there it should be an easy option of choosing the proper skincare product for your skin type.