Book Applied Marketing Analytics Using Python PDF Download - Gokhan Yildirim, Raoul V. K bler
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Applied Marketing Analytics Using Python
Gokhan Yildirim, Raoul V. K bler
Page: 384
Format: pdf, ePub, mobi, fb2
ISBN: 9781529684179
Publisher: SAGE Publications
Download or Read Online Applied Marketing Analytics Using Python Free Book (PDF ePub Mobi) by Gokhan Yildirim, Raoul V. K bler
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Overview
It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.
Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.
Supporting online resources include datasets and software codes and solutions as well as Power Point slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers.
Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.
Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.