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All-American Ads of the 60s
Steven Heller, Jim Heimann
Page: 640
Format: pdf, ePub, mobi, fb2
ISBN: 9783836588591
Publisher: Taschen America, LLC
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With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade’s ads touted perceived progress—such as tang and instant omelets - "just add water"—while striving to reinforce good old American values. Stars like Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial ads—such as Tupperware billing its storage container as a "wifesaver." From forgotten cars, to cigarettes to food and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.
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All-American Ads 60s book. Read 3 reviews from the world's largest community for readers. FROM FORGOTTEN CARS SUCH AS THE DODGE DART, TO CIGARETTES (THI
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All American Ads of the 60's (Midi Series) by Heimann, Jim
Title: All American Ads of the 60's (Midi Series). Publisher: Taschen. Publication Date: 2002. Binding: Soft cover. Book Condition: new. About this title.
All American Ads of the 60's Paperback - Heimann, Jim
Jim Heimann is a resident of Los Angeles, a graphic designer, writer, historian, and instructor at Art Center College of Design in Pasadena, California.
ISBN 13: 9783822811597 - All American Ads of the 60's
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