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Book Information
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Book ID Asin: B01MQX0YK9
Book Title: Consumer Behavior
Book Author: Wayne D. Hoyer,Deborah J. MacInnis,Rik Pieters
Book Format and Price:
Book Format Name: eTextbook
Book Format Price: $46.99-$81.99
Book Format Name: Paperback
Book Format Price: $32.55-$143.85
Book Format Name: LooseLeaf
Book Format Price: $78.94
Book Price: unknown
Book Category: Kindle Store, Kindle eBooks, Business & Money and unknown
Book Rating: 177 ratings
Book Product Detail
ASIN : B01MQX0YK9
Publisher : Cengage Learning; 007 edition (September 15, 2016)
Publication date : September 15, 2016
Language : English
File size : 64464 KB
Text-to-Speech : Not enabled
Enhanced typesetting : Not Enabled
X-Ray : Not Enabled
Word Wise : Not Enabled
Sticky notes : Not Enabled
Print length : 560 pages
Best Sellers Rank: #135,610 in Kindle Store (See Top 100 in Kindle Store)
#48 in Consumer Behavior
#161 in Marketing (Kindle Store)
#168 in Marketing & Consumer Behavior
Customer Reviews:
4.3 out of 5 stars 177 ratings
unknown
Book Review
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Rating: 5.0 out of 5 stars
Title: In good condition and quick delivery as advertised.
Date: Reviewed in the United States 🇺🇸 on September 26, 2021
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Title: What Do You Think?
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Review: It is an easy read and contains a lot of information that is helpful in understanding how people make decisions. I would recommend this book to others in the marketing field.
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Rating: 5.0 out of 5 stars
Title: Great price
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