Book The JOLT Effect: How High Performers Overcome Customer Indecision PDF Download - Matthew Dixon, Ted McKenna
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The JOLT Effect: How High Performers Overcome Customer Indecision
Matthew Dixon, Ted McKenna
Page: 256
Format: pdf, ePub, mobi, fb2
ISBN: 9780593538104
Publisher: Penguin Publishing Group
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From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales
In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.
For years, sales expert Matthew Dixon has been busting longstanding business myths. Now in The JOLT Effect, he and co-author Ted McKenna turn their trademark analysis and latest research to the vital and growing problem of customer indecision—and offer a shocking new approach that turns conventional wisdom on its head. Drawing on a brand-new, first-of-its-kind study of more than two and a half million sales conversations from across industry, they reveal the surprising truth that high-performing sales reps grasp and their average-performing peers don’t: only by addressing the customer’s fear of failure can you get indecisive buyers to go from verbally committing to actually pulling the trigger.
Packed with robust data, counterintuitive insights, and practical guidance, The JOLT Effect is the playbook for any salesperson or sales leader who wants to close the gap between customer intent and action—and close more sales.
The Jolt Effect: How High Performers Overcome Customer Indecision
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The JOLT Effect on Apple Books
How High Performers Overcome Customer Indecision Now in The JOLT Effect, he and co-author Ted McKenna turn their trademark analysis and latest research
Matthew Dixon: Books, Biography, Blog, Audiobooks, Kindle
The Challenger Customer: Selling to the Hidden Influencer Who Can The JOLT Effect: How High Performers Overcome Customer Indecision Kindle Edition.
The Jolt Effect : How High Performers Overcome Customer
From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales
The JOLT Effect: How High Performers Overcome Customer
The JOLT Effect: How High Performers Overcome Customer Indecision Audible Logo Audible Audiobook – Unabridged · Listening Length. 7 hours · Author. Matthew Dixon,
Episode 16: Overcoming Customer Indecision
His newest book, The JOLT Effect: How High Performers Overcome Customer Indecision, will be released by Penguin in September 2022.
Jolt Effect, The: How High Performers Overcome Customer
Packed with robust data, counterintuitive insights, and practical guidance, The JOLT Effect is the playbook for any salesperson or sales leader who wants to
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From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales
Primary Intelligence Partners with Matt Dixon to Host Free
The Overcoming Customer Indecision Master Class is open to anyone, but it will be especially beneficial to anyone on a revenue team, regardless
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We are excited to announce that our fourth book, "The JOLT Effect: How High Performers Overcome Customer Indecision," will be published by.