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[ BOOK MARKETING MADE SIMPLE: A STEP-BY-STEP STORYBRAND GUIDE FOR ANY BUSINESS by DONALD MILLER,DR. J.J. PETERSON OVERVIEW ]
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Book Information
This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.
Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone.
Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn:
The three stages of customer relationships.
How to create and implement the one marketing plan you will never regret.
How to develop a sales funnel that attracts the right customers to your business.
The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness.
The keys to wireframing a website that commands attention and generates conversions.
The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.
Book ID Asin: B07TBXBFHY
Book Title: Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
Book Author: Donald Miller,Dr. J.J. Peterson
Book Format and Price:
Book Format Name: Kindle
Book Format Price: $12.61
Book Format Name: Audiobook
Book Format Price: $0.00
Book Format Name: Hardcover
Book Format Price: $20.94
Book Format Name: Paperback
Book Format Price: $12.65
Book Format Name: AudioCD
Book Format Price: $17.00
Book Price: $12.61
Book Category: Kindle Store, Kindle eBooks, Business & Money and unknown
Book Rating: 1,471 ratings
Book Product Detail
ASIN : B07TBXBFHY
Publisher : HarperCollins Leadership (March 17, 2020)
Publication date : March 17, 2020
Language : English
File size : 5124 KB
Simultaneous device usage : Up to 5 simultaneous devices, per publisher limits
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Enabled
Word Wise : Enabled
Print length : 209 pages
Page numbers source ISBN : 1400217644
Lending : Not Enabled
Best Sellers Rank: #72,862 in Kindle Store (See Top 100 in Kindle Store)
#5 in Multilevel Marketing (Kindle Store)
#12 in Search Engine Optimization
#15 in Direct Marketing (Kindle Store)
Customer Reviews:
4.7 out of 5 stars 1,471 ratings
unknown
Book Review
Name: Jay Alonzo
Rating: 4.0 out of 5 stars
Title: Ironically Donald doesn't pracice what he preaches
Date: Reviewed in the United States on May 15, 2020
Review: I am a great fan of Story Brand. I like the concept of saying what you do succintly and the benefit in the header of your website. To be followed by what are the stakes or negative result if you don't take action. And then followed by what would you gain if you do. Donald didn't have that second part in his website. According to him in this book, it was his colleague that made him put the negative effect or pain points in their website (I saw it myself online) only to be removed later (as of the time I m writing this review).
As I was making our own website following his ideas how a website must be structured, and the Story Brand concept, I was surprised why the second section of a Story Brand website went missing. Made me wonder why he is not following his own ideas. And that alone made me doubt if his concept really works. But it still is a good read.
Name: Dapplecreek
Rating: 5.0 out of 5 stars
Title: VERY high value written version of his $275/yr video course
Date: Reviewed in the United States on March 31, 2020
Review: I bought Don Miller's Business Made Simple University video coursework ($275 for a year's access) and their marketing course alone was well worth the money. In this new book, he provides a written form (and expanded a bit) of the Marketing course (part of BMSU). It is clear, practical, and of very high value. I strongly recommend this for anyone trying to do their own marketing.
Name: I don't know what my name is
Rating: 4.0 out of 5 stars
Title: Great walkthrough on creating funnels, lots of detail
Date: Reviewed in the United States on August 20, 2020
Review: This book was comprehensive. The most helpful section was on creating your website's home page and making it effective for getting sales. All throughout, there was a lot of "duh, why didn't I think of that?" and no doubt, this book gave me a clear plan of attack for each stage of the funnel I'll be building. Perfect balance of "how" and "why".
However, I *highly* suggest reading this in tandem with The Copywriter's Handbook (4th Edition) by Robert W. Bly. There were countless times in Marketing Made Simple where I thought, "oh yeah, they really talked about how to flesh that out in The Copywriter's Handbook." Its section on coming up with effective headlines (which you can use in the subject line of your marketing emails) alone is worth buying that book. Donald suggests you hire a copywriter at various points throughout Marketing Made Simple, but if you plan on doing the all of the writing yourself, you're definitely gonna want to pick that up. These two books go together like PB + J.
While I believe those two books alone are all you need to create a great sales funnel, I always find it useful when Amazon reviewers discuss other books they found helpful. So, if you really want to "flesh out" your knowledge and expand on what is covered here, I think you'll get lots of mileage out of Everybody Writes by Ann Handley and this new book I've started called The Content Marketing Handbook (also by Robert W. Bly). These books will help you craft the emails you send out in your nurture campaign — as discussed in this book — and will help ensure your writing is purposeful and fully empathizes with the customer's needs. You can also use this knowledge for blog posts to drive traffic and establish your authority. But don't take that to mean that Marketing Made Simple isn't worth the read. If it's the only book you buy, you'll still be miles ahead at creating an effective funnel compared to where you were before.
So why did I give it 4 stars? Well, on mobile, the pictures are all cut off. You can see about 80% of them, but the last 20% on the right are cut off. That's true of every image in the book. Pictures are few and far between, and you still see most of the image, so it really didn't affect anything, but there's no excuse for it. I paid for the book; I want to see ALL of it.
Still, it's one of the few marketing books where the pace kept me engaged all the way through. Too many books have tons of "filler", where they drone on just to add to the page count. Not this book. I have ADHD, so the fact that I read every word should really tell you something about how engaging it was. There are tons of exercises where you brainstorm your own ideas — you read what he says and immediately apply it. That helped immensely. I say go ahead and grab this one.
Name: Bryan P Buckley
Rating: 5.0 out of 5 stars
Title: A Must Read Even and Especially For a One-Man Company
Date: Reviewed in the United States on March 28, 2020
Review: I desperately needed this book and absolutely consumed the content. I bought the audiobook first but the content was so rich and detailed, I bought the print version as well.
I highly recommend investing in the video version (Business Made Simple University)for the expanded detail, examples, worksheets, and appendix. If that alone wasn’t already worth it, there are four other courses. Incredible value.
I’ve already reached out to a StoryBrand expert. Boom - it’s Go Time!
Name: Mona
Rating: 5.0 out of 5 stars
Title: This book is worth every penny
Date: Reviewed in the United States on April 1, 2020
Review: Donald Miller has made a huge positive impact on my business thru his books. This one and his previous book. I highly recommend getting both and signing up for his daily tips too. This guy is a marketing genius and he has a way of making it so you can be too. I found he is easy to read and follow. I recently started a chocolate company. While I know chocolate, manufacturing, accounting, I'm good at organization all the stuff to run a business except sales and marketing. That was a big scary area. My coach recommended I get his book and I'm really glad I did. I now feel like I can conquer the mountain of marketing with at least some real tools in my backpack.
Name: Alicia
Rating: 5.0 out of 5 stars
Title: Delivers on promise with simplicity, get stories, and an easy to follow roadmap
Date: Reviewed in the United States on April 18, 2020
Review: I LOVE Don Miller... not in some weird way... as a marketer! He is brilliant at taking subjects that can overwhelm the average bear and make them appear easy, doable and even fun. This book is a path to follow to get your idea out into the world. He lays out the plan and all I have to do is follow it!. I love the one-liner concept. It sounds so simple but to find the right words is like putting a puzzle together blindfolded... But he keeps reminding me to do it from the customer's perspective and not my perspective. What's in it for her. So I keep coming back to that. I used his format to redo my website and several people have already said they love the simplicity of my site! (encouraging!) And my opt-in is good too.
I highly recommend this book to people to non-marketers who need marketing and for marketers to learn how to simplify the process! Thanks, Don and JJ!!!
Name: Andrae Palmer
Rating: 4.0 out of 5 stars
Title: Simple and easy to undertsand
Date: Reviewed in the United States on March 23, 2020
Review: Tis book is a valuable resource and the perfect companion to the storybrand book. I love how the authors explain how to create a sales funnel and how to create the different components. Once you read it you'll get some ideas to apply to your business right away. Great read and definitely recommend this book.