Students' own answers The use of the present continuous and of going to for future plans, and of verbs such as plan, hope, expect, would like and want. There has to be continuous improvement and market response. Remind students that the past participle is the third form that they see in verb tables, for example make, made, made.
We define ourselves partly by the products we own and use, wherever they are made. They then study meetings language. On the other hand, if entertaining is seen as a form of bribery, the effect on image could be negative.
- Circulate and answer any queries. Circulate, monitor and assist if necessary.
DISCUSSION TEXTS LANGUAGE WORK SKILLS UNIT 1 Talk about your listening: An interview Words thaI go with Taking part in favourite brands with a brand manager brand. Market Leader is a multi· level business English course for businesspeople and students of business English. It has been developed in association with the Financial Times, one of the leading sources of business information in the world. It consists of 12 units based on topics of great interest to everyone involved in international business. This third edition of the Intermediate level features completely updated content and a significantly enhanced range of authentic resource material, reflecting the latest trends in the business world. If you are in business, the course will greatly improve your ability to communicate in English in a wide range of business situations. If you are a student of business, the course will develop the communication skills you need to succeed in business and will enlarge your knowledge of the business world. Everybody studying this course will become more fluent and confident in using the language of business and should increase their career prospects. The authors David Falvey left has over 25 years' teaching and managerial experience in the UK, japan and Hong Kong. He has also worked as a teacher trainer at the British Council in Tokyo, and was until recently Head of the English Language Centre and Principal Lecturer at London Metropolitan University. David Cotton centre has over 40 years' experience teaching and training in EFL, ESP and English for Business, and is the author of numerous business English titles, including Agenda, World ofBusiness, International Business Topics and Keys to Management. He was until recently a Senior Lecturer at London Metropolitan University. Simon Kent right has over 20 years' teaching experience, including three years as an in·company trainer in Berlin at the time of German reunification. He is currently a Senior Lecturer in business and general English, as well as having special responsibility for designing new courses at London Metropolitan U niversity. You are offered a variety of interesting activities in which you discuss the topic of the unit and exchange ideas about it. You will learn important new words and phrases which you can use when you carry out the tasks in the unit. You can find definitions and examples, and listen to the pronunciation of new vocabulary in the i-Glossaryfeature on the OVO-ROM. A good business dictionary, such as the Longman Business English Dictionary, will also help you to increase your business vocabulary. You will read authentic articles on a variety of topics from the Financial Times and other newspapers and books on business. You will develop your reading skills and learn essential business vocabulary. You will also be able to discuss the ideas and issues in the articles. You will hear authentic interviews with businesspeople and a variety of scripted recordings. You will develop listening skills such as listening for information and note-taking. You can also watch the interviews on the OVO-ROM. This section focuses on common problem areas at intermediate level. You will become more accurate in your use of language. Each unit contains a Language review box which provides a review of key grammar items. You will develop essential business communication skills, such as making presentations, taking part in meetings, negotiating, telephoning, and using English in social situations. Each Skills section contains a Useful language box, which provides you with the language you need to carry out the realistic business tasks in the book. The Case studies are linked to the business topics of each unit. They are based on realistic business prablems or situations and allow you to use the language and communication skills you have developed while working through the unit. They give you the opportunity to practise your speaking skills in realistic business situations. Each Case study ends with a writing task. Afteryou've finished the Case study, you can watch a consultant discussing the issues it raises on the OVO-ROM. These four units focus on different aspects of international communication. They help to raise your awareness of potential problems or misunderstandings that may arise when doing business with people from different cultures. Market Leader Intermediate third edition also contains four revision units, each based on material covered in the preceding three Course book units. Each revision unit is designed so that it can be completed in one session or on a unit-by-unitbasis. STARTING UP IJ Work with a partner. List some of your favourite brands. Then answer these questions. Coca-Cola Ikea Microsoft Tesco Chanel IBM General Electric Virgin Nokia Kellogg's Toyota Google Intel Samsung Ford McDonald's Mercedes-Benz Disney Marlboro China Mobile 2 Which of the brands above do you think feature in the top-tenInterbrand list in both 1999 and 2007? Check your answer on page 134. What image and qualities does each one have? Use these words and phrases to help you. Why do people buy brands? What reasons does each person give for liking or disliking brands? Which person do you agree with? Christian Dior Couture makes lUxury, ready-to-wearfashion. Dior Homme targets the male consumer. Toledano routinely communicates with his demanding boss. Toledano travels every week to one ofDior's 224 stores. Dior is currently looking to recruit a marketing directorfor the UK and Ireland. Grammar reference page 146 iiiWhich of the time expressions below do we usually use with the present simple? Which do we usually use with the present continuous? Which are used with both? II Complete this text with the present simple or the present continuous form of the verbs in brackets. According to the Millward Brown Brandz report, it. In fact, the IT field......... J dominate the top-tencorporate brands. They understand that brands. BlackBerry and Apple are the two fastest-growing brands in the top lOa, and China Mobile.
Briefly explain each situation and answer any questions students may have. What did they find most difficult in each case? This does not include time spent going through homework. Scanned for Agus Suwanto 47 UNIT 5 H STRESS A high level of continued pressure can sometimes spill over into feelings of stress. There is less eye contact than she is used to, and people stand too close to her when they talk to her.