In this age of ethnomasochism, social Marxism and degeneracy, the idea of loving your people and taking pride in your heritage is considered evil and backwards by this disposable society. Europeans that are free from self-hatred and feel a sense of loyalty to their people are branded as bigots, xenophobes and racists by the brainwashed masses.
European people who love their own do not hate anyone, they do not wish harm on anyone, and don't wish to rule over other people. Love and pride for your own people is not hate.