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12 May 2022
What is the preferred way of providing a visiting card? What impression would you create in your customer's mind whilst you hand over your visiting card? Read on to find the answers.
Your objective in handing out your card:
In case you are making a sales visit, your objective is much more than just introducing yourself together with your visiting card. Your objective would be to accord enough value in your card, that the prospect finds it worthy enough to get filed as part of his rolodex. He should visit your name as part of his choice set, every time he considers using a service made available from you.
You must have a certain simple rules to accomplish this objective. Here are the 6 rules:
1. Your visiting card is that you:
Your visiting card represents you. It's not because it bears your name, designation as well as your organization details but because it represents more than the fabric written around the card. Your prospect will treat you sticking with the same respect that you just treat your visiting card. Spend some time to think the way you handover your card now.
2. Invest in a high quality visiting card holder:
If the card is crumpled, it reflects like a poor self identity. A crisp card removed from an experienced looking card holder leaves a good first impression. It tells your prospect that you should be treated with the same respect. So, invest some funds to get yourself a top quality visiting card holder. Transform it into a habit to pull out your card only from that case.
3. Keep it readily accessible:
Searching for your visiting card reflects poorly on your own organizing skills. Allocate some place that you keep the visiting cards, and you ought to manage to access it in under 2 seconds. The time you're along with your prospect is valuable. Don't waste it while looking on your card.
4. Present it together with your name facing the buyer:
Your customer are able to browse the material written about the visiting card. Do not cover any percentage of your card with your fingers. Retain the card on its sides and provides using your name facing the client.
5. Stand up while extending your card:
This gesture tells that you accord value on your card. This too boosts the probability of your card being read and later being filed within your prospect's rolodex.
6. Offer a just a few seconds introduction of the service you provide:
Hardly any prospects actually read precisely what is written on your card. So, it is always recommended that you tell them about how you can include value for your prospect along with your service. Read our blog on how to produce a 2 minute pitch show them your service effectively. This pitch is useful to create a quick presentation with just your card as a visual aid.
Follow these simple rules and see an obvious difference in the way you are treated through your prospects. They'll listen with far more interest for the presentation that you just make later.
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