LogoLounge Book Series
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Connecting with consumers is more than the holy grail of the craft: It's an imperative. Many times, a designer will have a concept for a logo, such as a bird in flight, but struggle with how to communicate that rather simple idea in a new and dynamic way. Masterminded by Bill Gardner, president of Gardner Design, the LogoLounge. You'll also learn how to build brand DNA, craft presentations for specific situations and clients, tell the brand story, and keep your designs vital and alive even after they leave your hands.
LogoLounge Book 8 presents the best logo designs posted to the website during the past year, as judged by a select group of top designers. In this course he will walk members through six different visual effects that will help communicate your ideas more effectively.
LogoLounge Book Series - There are no lengthy case histories, just logos, logos, and more logos. Author: Bill Gardner Category: Drawing Language: English Page: 1 ISBN: Description: The ninth book in the LogoLounge Series once again celebrates expert identity work by notable designers and up-and-coming talents from around the world.
It also gives you the rare opportunity to learn stories behind inspired logos from well-known designers and up-and-coming talents, including Alex Rinker, Odney, Steely Works, Simon Frouws, and more. This edition's far-reaching collection offers inspiration, insight, and an indispensable reference tool for graphic designers and their clients. Masterminded by Bill Gardner, president of Gardner Design, the LogoLounge. This edition's far-reaching collection offers inspiration, insight, and an indispensable reference tool for graphic designers and their clients. LogoLounge Book 8 presents the best logo designs posted to the website during the past year, as judged by a select group of top designers. Nine designer profiles and 2000 logos broken into 20 visual categories await. Gardner puts logo designers directly in touch with strong mentors who speak candidly about the processes that lead to successful designs. This textbook helps readers navigate the discovery, development and delivery phases necessary to create an effective, lasting identity. You'll also learn how to build brand DNA, craft presentations for specific situations and clients, tell the brand story, and keep your designs vital and alive even after they leave your hands. Features recent work by such world-renown firms as Pentagram, Lippincott, Turner Duckworth, and The Brand Union; emerging agencies venturethree, Dragon Rouge, and Carbone Smolan; and stand-alone artists Louise Fili and Chris Mitchell.
Уважаемый посетитель, Вы зашли на сайт как незарегистрированный пользователь. Вы узнаете, как прозрачность может передавать обещание ясности , как текстуры и света рассказывать истории , и как трехмерные формы делают ваши идеи почти осязаемым. В конце книги перечислены все дизайнерские агентства в том числе, российские , чьи работы напечатаны в книге. Logos are organized into 20 visual categories for easy reference. Its predecessor showcased the logos along with the stories of how they came to be; this compact version puts the spotlight on the logos alone, making it the perfect handbook to logo design. Logo designers have to know when to pull a great visual idea back from the edge just enough for the public to finish the thought—and seal their loyalty with an a-ha moment. Features recent work by such world-renown firms as Pentagram, Lippincott, Turner Duckworth, and The Brand Union; emerging agencies venturethree, Dragon Rouge, and Carbone Smolan; and stand-alone artists Louise Fili and Chris Mitchell. This textbook helps readers navigate the discovery, development and delivery phases necessary to create an effective, lasting identity. This edition's far-reaching collection offers inspiration, insight, and an indispensable reference tool for graphic designers and their clients.