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Book Information
Learning Google AdWords and Google Analytics is going to launch and advance thousands of successful careers in digital advertising and digital analytics around the world. Learn from an expert who designs and presents hundreds of courses, including courses for Google. Internationally recognized educator, digital course designer, consultant and conference speaker, Benjamin Mangold, shares his passion, experience and knowledge of real-life campaigns and customers. Learn from an expert who cares and knows how to share.
Book ID Asin: 0994390440
Book Title: Learning Google AdWords and Google Analytics
Book Author: Benjamin Mangold
Book Format and Price:
Book Format Name: Kindle
Book Format Price: $7.35
Book Format Name: Paperback
Book Format Price: $29.99
Book Price: $29.99
Book Category: Books, Computers & Technology, Web Development & Design and unknown
Book Rating: 30 ratings
Book Product Detail
Publisher : Loves Data; 2nd edition (March 1, 2018)
Language : English
Paperback : 490 pages
ISBN-10 : 0994390440
ISBN-13 : 978-0994390448
Item Weight : 2.2 pounds
Dimensions : 7.5 x 1.11 x 9.25 inches
Best Sellers Rank: #1,359,030 in Books (See Top 100 in Books)
#29 in Website Analytics
#883 in Web Design (Books)
#5,654 in Internet & Social Media
Customer Reviews:
4.5 out of 5 stars 30 ratings
Review
"This book is GOLD for anyone wanting to learn about Google Analytics or AdWords. This comprehensive guide will cover everything you need to know. Buy it!" - Brett Crosby, Co-Founder of Urchin & Google Analytics (currently Co-Founder & COO PeerStreet)
"Benjamin provides us with a comprehensive, yet accessible book to discover the magic of Google AdWords and Google Analytics. In detail he showcases the power of both online platforms, enabling advertisers to setup, optimize, and measure the business impact of their online advertising. Through connecting the dots between ad targeting and ad measurement, Benjamin's work enables readers unlock the power of digital advertising, and grow business value through actionable insights." - Stefan Schnabl, Product Manager, Google
"The Google advertising platform is AMAZING! The combination of Google AdWords and Google Analytics lets you reach the right person, at the right time, with the right message. The power is AdWords targeting capabilities and Analytics' measurement and analysis tools. But getting started can be a bit challenging if you're new to the space. Luckily we have Benjamin and Learning Google AdWords and Google Analytics! Benjamin brings all of the information you need to get started and to grow and take advantage of these powerful tools. What I really like is how he brings all of the information about both systems - AdWords and Analytics - together in one central place. He makes it easy to understand how to measure your AdWords campaigns in Google Analytics data. This makes the information very actionable, which is exactly what you want." - Justin Cutroni, Analytics Evangelist, Google
"I could not be more excited about Benjamin's book. It's got intent marketing (holiness!) and creative measurement (uber holiness!) right there in the title.
Most books on analytics tend to just focus on the tactical or on which buttons to press in which reports. Benjamin's does not. It balances for the critical strategic elements that need to be present in any digital discussion, and the tactical elements that you'll find useful every day.
If you are reading this on amazon.com, now's the time to look for the orange Buy Now button. If you are reading it in a bookstore, start walking to the cashier (and don't forget to smile). With this action, you would have completed the first step in your journey to becoming an Analysis Ninja!" - Avinash Kaushik, Author: Web Analytics 2.0, Web Analytics: An Hour A Day, Digital Marketing Evangelist: Google
Book Review
Name: Mihail Mitov
Rating: 5.0 out of 5 stars
Title: Great book
Date: Reviewed in the United States 🇺🇸 on June 27, 2019
Review: Great book
Name: T. Jennings
Rating: 1.0 out of 5 stars
Title: Book needs a copy editor! Hard to read!
Date: Reviewed in the United States 🇺🇸 on April 1, 2018
Review: This book desperately needs a copy editor. So many grammatical errors! It makes reading the book difficult, and it makes one wonder if the important stuff in the book is equally as bad. This is a second edition, so this would have been a great opportunity to clean up the copy (the text). Sloppy, sloppy. And I only just finished Chapter 1.
Name: Arne Kriedemann
Rating: 5.0 out of 5 stars
Title: Great new 2018 edition
Date: Reviewed in the United States 🇺🇸 on April 5, 2018
Review: Benjamin Mangold is a known expert in the field of AdWords and Analytics. Google relies on him when it comes to training and seminars about these topics in Australia in New Zealand. He's the founder of LovesData, an agency which works quite successful on that stuff all day. He made up great courses and invaluable blog posts about AdWords, Analytics, and Google Tag Manager and even offers free lessons about these topics on his YouTube channel. He is a clever, kind, intelligent, humble and sophisticated guy who contributes to the community. I'm a fan of his stuff and I really like his style. He is on the same level and among such guys like Avinash Kaushik, Simo Ahava, Yehoshua Coren, Krista Seiden, Justin Cutroni or Brad Geddes.
So this is the second edition of this book and as a first buyer of the first edition, I really can recommend buying the second one. I collect courses and books about all the stuff around Google AdWords, Analytics, Tag Manager, etc. and this book is one of my favorites, even as a German guy whose humble English can't describe my utmost respect. The book is "Google Analytics and AdWords for Dummies" without the feeling of being too dumb to understand the darn thing. The contact with beginners doesn't let him forget the difficulties (and there are some: ever tried to connect your YouTube channel with AdWords and Analytics via a brand account? Good luck!), but he doesn't stay there like a lot of books. He takes us on an interesting and promising journey to success. The things I miss as a European? GDPR! The thing I miss as a reader, who isn't color blind? Color! Sorry to say so, but: WTF? What reason is it, that the book is in b/w layout in the Kindle/eBook version? There isn't one, there can't be one. Change that. Period! The GTM chapter is much too small and mentioning the benefits of interaction not only between Analytics and AdWords but also Google Search Console, My Business, Optimize and especially the awesome and outstanding Data Studio would have been beneficial. Good job, Benjamin, but there's room for improvement. Send me the next edition for proofreading and I could tell you before release ;-)
Name: LARRY ELKAN
Rating: 5.0 out of 5 stars
Title: 2 Thumbs Up For This Fantastic Resource!
Date: Reviewed in the United States 🇺🇸 on April 9, 2018
Review: I just finished reading Benjamin Mangold’s second edition of
“Learning Google AdWords and Google Analytics” and found it to be a very timely, interesting and informative book.
The authors expertise in the subject matter is obvious as you read through his not only easy to read, but simple to apply the content to, book.
Mangold has worked closely with Google for over a decade. The very first trainer certified by Google in BOTH their AdWords and Analytics he is a bonafide expert in both of these areas.
This 29 chapter book, divides itself equally among AdWords and Analytics.It is a fantastic resource and a valuable reference for anyone that is either just starting out using either or both of these Google platforms, and needs a primer, or for someone who has already been involved, has experience, but is looking to get current needing a refresher to bring them up to speed.
Even the book’s index is comprehensive and thorough.
In the book’s intro ...Mangold offers a companion website to accompany this book. This website provides updates, as changes are made, as well as additional resources the reader/viewer can apply to stay or become current.
I give this book a two thumbs up, and suggest it belong on the bookshelf of entrepreneurs, digital marketers and small-mid size business CMO’s.
Name: Amazon Customer
Rating: 5.0 out of 5 stars
Title: The treasure chest that keeps on giving. A must-buy if you're serious about Adwords and Analytics
Date: Reviewed in the United States 🇺🇸 on April 6, 2018
Review: Strange how another reviewer complained about the grammar, when this book is an invaluable investment in a subject, which is so critical for any online business these days. Wish I had come across this type of book years ago, so we could have avoided a lot of the voodoo science in the digital world.