The North America Patient Engagement Technology Market is expected to grow from US$ 8,885.56 million in 2022 to US$ 24,698.74 million by 2028; it is estimated to grow at a CAGR of 18.6% from 2022 to 2028.
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North America Patient Engagement Technology Market Overview
Patient engagement encompasses all methods that enable healthcare organizations to communicate effectively with patients, including online patient portals and automated messaging systems. This engagement is crucial for ensuring patient satisfaction, enhancing service quality, and improving safety. The integration of wireless technologies in hospitals has further streamlined personalized data management for both patients and healthcare providers.
A notable example is the Enhanced Recovery After Surgery (ERAS) program, implemented in 2021 at University Hospitals (UH). This innovative patient engagement initiative led to significant improvements, such as shorter hospital stays, reduced opioid use, fewer post-surgical infections, and lower costs. The program focused on preoperative counseling to set patient expectations, optimizing pre- and post-operative nutrition, minimizing narcotic pain relievers, and promoting early mobility.
Additionally, patient engagement solutions empower individuals by enhancing health literacy, facilitating timely appointment scheduling, increasing adherence to prescribed treatments, and improving communication with healthcare providers via online tools. When patients have access to their medical records and can track their progress, they become more involved in their own care. These benefits are key drivers of the North America patient engagement technology market's growth.
North America Patient Engagement Technology Market Segments Covered
North America Patient Engagement Technology Market By Component
Services
Hardware
Software
North America Patient Engagement Technology Market By Therapeutic Area
Fitness
Chronic Diseases
Women's Health
North America Patient Engagement Technology Market By Delivery Mode
Cloud-Based and On-Premises
North America Patient Engagement Technology Market By Application
Health Management
Financial Health Management
Home Healthcare Management
North America Patient Engagement Technology Market By End User
Patients
Payers
Providers
North America Patient Engagement Technology Market Regions and Countries Covered
North America
US
Canada
Mexico
Market leaders and key company profiles
AdvancedMD, Inc.
Allscripts Healthcare, LLC
athenahealth, Inc. (Veritas Capital)
Cerner Corporation
Epic Systems Corporation
GetWellNetwork, Inc.
Lincor, Inc.
McKesson Corporation
Medecision
Orion Health Group of Companies
Market Expansion & Growth Potential
The introduction of new features and technologies presents significant opportunities for vendors to attract customers and expand their presence in emerging markets. As a result, the North America patient engagement technology market is expected to grow at a notable CAGR during the forecast period.
Strategic Insights for Market Players
Strategic insights into the North America patient engagement technology market provide data-driven analysis of industry trends, key players, and regional market dynamics. These insights help stakeholders—ranging from investors to manufacturers—differentiate themselves from competitors by identifying untapped market segments or creating unique value propositions. Leveraging data analytics allows industry players to anticipate market shifts, positioning themselves for long-term success. By taking a future-oriented approach, businesses can make informed decisions that drive profitability and support their business objectives.
Regional Insights & Market Adaptation
Understanding regional distinctions within the North America patient engagement technology market is essential for tailoring strategies to specific markets. Factors such as varying consumer preferences, economic conditions, and regulatory environments influence market demand. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local needs. A clear geographic focus enables effective resource allocation, targeted marketing, and stronger competitive positioning, ultimately driving market growth in key regions.
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Author’s Bio:
Suryakant Gadekar
Senior Market Research Expert at Business Market Insights