Libro MOREISH Descargar PDF - MATT BUTTRICK

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MOREISH
MATT BUTTRICK
Idioma: Inglés
Formatos: Pdf, ePub, MOBI, FB2
ISBN: 9781803994994
Editorial: Flint

Descargar o leer en línea MOREISH Libro gratuito (PDF ePub Mobi) de MATT BUTTRICK.
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Overview
Explore the impact of words in menu construction alongside the power of comfort food; why the first bite is not always with the eyes; and how the worlds of sex, symbolism and animal instinct are simmering just beneath the surface in all of us.Continually eye-opening and perceptive, often witty and entertaining, Moreish sets a place for persuasive packaging, in-your-face pop songs, underhand menu writing and over-the-top advertising. It demonstrates that, while we often feel fully in control of our food choices, the opposite is almost definitely true.If youve ever eaten food, this book is for you.