Several recent articles have suggested ways theater operators can increase movie attendance in North America. Putting aside this year, which has been down a disastrous 22% from last year, movie exhibitors have generally kept revenues up slightly from prior years by increasing ticket prices. But attendance, the number of tickets sold, has been declining for years. Aside from relying on Hollywood studios to make better, more broadly entertaining films, are there other techniques to lure people back to theaters more often?

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