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Business Consulting in a Multicultural America
Thaddeus Spratlen, Leslie Lum, Detra Y. Montoya, Michael Verchot
Page: 280
Format: pdf, ePub, mobi, fb2
ISBN: 9780295994970
Publisher: University of Washington Press

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Overview
Business Consulting in a Multicultural America, a revised and expanded edition of the popular Multicultural Marketing and Business Consulting, provides a comprehensive, multidisciplinary, and multicultural approach to business strategy and consulting.It emphasizes a diverse customer focus to strategic thinking and problem solving. Readers are presented with the concepts, tools, and techniques that reflect global best practices for fledgling businesses. The book helps students, business owners, and managers identify and formulate solutions that improve business performance and achieve social responsibility goals in an increasingly multicultural marketplace. University of Washington Press