Book Empowering Digital Transformation: Proceedings of the 2025 GMA-GAMMA Joint Symposium, Hong Kong, July 24-27, 2025 PDF Download - Anna K. Zarkada

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Empowering Digital Transformation: Proceedings of the 2025 GMA-GAMMA Joint Symposium, Hong Kong, July 24-27, 2025
Anna K. Zarkada
Page: 241
Format: pdf, ePub, mobi, fb2
ISBN: 9783031969294
Publisher: Springer Nature Switzerland

Download or Read Online Empowering Digital Transformation: Proceedings of the 2025 GMA-GAMMA Joint Symposium, Hong Kong, July 24-27, 2025 Free Book (PDF ePub Mobi) by Anna K. Zarkada
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This book contains selected papers from the 2025 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2025) held from July 24 to 27, 2025, in Hong Kong, China.
It focuses on achieving a human-centered digital transformation by empowering people and integrating processes and platforms to foster sustainable prosperity for all. It challenges conventional thinking by offering novel conceptualizations, empirical evidence, and case studies from regions at various stages of digitalization and across different product, market, and industry contexts.
The book aims to equip decision-makers and academics with the tools to navigate the increasingly blurred boundaries between humans and computers, businesses, institutions, and society, and the traditional, platform, attention, and experience economies. The chapters span operations, marketing, and management and bring together a variety of country context and industries undergoing digital transformation.

Empowering Digital Transformation: Proceedings of the 2025 Gma .
Publish Date: July 30th, 2025 ; Publisher: Springer ; ISBN: 9783031969294 ; Pages: 276 ; About the Author. Anna K.
Empowering Digital Transformation - The Nile
This book contains selected papers from the 2025 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium .
Få Empowering Digital Transformation af som e-bog i ePub format .
This book contains selected papers from the 2025 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium .
Empowering Digital Transformation: Proceedings of the 2025 GMA .
The book aims to equip decision-makers and academics with the tools to navigate the increasingly blurred boundaries between humans and computers, businesses, .
Call for Papers & Book Chapters 2025 GMA-GAMMA . - Facebook
The 2025 GMA-GAMMA Joint Symposium aims to showcase cutting edge research that goes beyond simply documenting the process and effects of digital .
Empowering Digital Transformation by : English E-Book | Ex Libris
This book contains selected papers from the 2025 Greek Marketing Academy . Proceedings of the 2025 GMA-GAMMA Joint Symposium, Hong Kong, July 24-27, 2025.
Empowering Digital Transformation: Proceedings of the 2025 GMA .
Empowering Digital Transformation. Subtitle Proceedings of the 2025 GMA-GAMMA Joint Symposium, Hong Kong, July 24–27, 2025. Publication Date 2025-07-30.
Empowering Digital Transformation - Zarkada, Anna K. - morawa.at
This book contains selected papers from the 2025 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium .
Empowering Digital Transformation : Proceedings of the 2025 GMA .
This book contains selected papers from the 2025 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations .
Empowering Digital Transformation [electronic resource .
This book contains selected papers from the 2025 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA- .
Empowering Digital Transformation | Buch 978-3-031-96929-4
Proceedings of the 2025 GMA-GAMMA Joint Symposium, Hong Kong, July 24–27, 2025 . This book contains selected papers from the 2025 Greek Marketing Academy .
Empowering Digital Transformation: Proceedings of the 2025 Gma .
Empowering Digital Transformation: Proceedings of the 2025 Gma-Gamma Joint Symposium, Hong Kong, July 24-27, 2025 (Springer Proceedings in Business and .