Book Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment PDF Download - Jason Schreier
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Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment
Jason Schreier
Page: 384
Format: pdf, ePub, mobi, fb2
ISBN: 9781538725429
Publisher: Grand Central Publishing
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From a New York Times bestselling author and investigative journalist comes The Social Network for the video game industry, a riveting examination of Blizzard Entertainment's rise and shocking downfall.
For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission — to make games they wanted to play — launched an empire with thousands of employees, millions of fans, and billions of dollars.
But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Activision began invading Blizzard from the inside. Glitchy products, PR disasters, mass layoffs, and a staggering lawsuit marred the company's reputation and led to its ultimate reckoning.
Based on firsthand interviews with more than 300 current and former employees, Play Nice chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment, showing us what it really means to "bleed Blizzard blue." Full of colorful personalities and dramatic twists, this is the story of what happens when the ruthless pursuit of profit meets artistic idealism.
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New York Times bestselling author and the gaming industry's preeminent investigative journalist Jason Schreier examines three decades of ups and downs at
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How To Get A Signed Copy Of Play Nice: The Rise, Fall, and Future of Blizzard Entertainment. Jason Schreier. Aug 07, 2024. 28. Share this post
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A must read!”—Ben Mezrich, New York Times bestselling author of The Accidental Billionaires, Dumb Money, and The Midnight Ride. "Jason Schreier's Play Nice is a
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