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The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (4th Edition)
Robert W. Bly
Page: 496
Format: pdf, ePub, mobi, fb2
ISBN: 9781250238016
Publisher: St. Martin''s Publishing Group

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The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work—and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

The Copywriter's Handbook: A Step-by-Step Guide to Writing
The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells The classic guide to copywriting, now in an entirely updated fourth edition Copywriter's Handbook, Secrets of a Freelance Writer, and Selling 
The Copywriter's Handbook: A Step-By-Step Guide to Writing
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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition). by Robert W. Bly | Sold by: Macmillan | Apr 7, 
The Copywriter's Handbook - Tantor Media
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, A Step-By-Step Guide To Writing Copy That Sells (4th Edition).
Editions of The Copywriter's Handbook: A Step-By-Step Guide
Editions for The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells: 0805078045 (Paperback published in 2006), (Kindle Edition publis
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(4th Edition) (Paperback) | Uncle Bobbie's Coffee & Books
The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (4th Edition) (Paperback) · Description · About the Author · Praise For 
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