Book The World War II Bond Campaign PDF Download - Lawrence R. Samuel
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The World War II Bond Campaign
Lawrence R. Samuel
Page: 272
Format: pdf, ePub, mobi, fb2
ISBN: 9781531509255
Publisher: Fordham University Press
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How America’s greatest marketing triumph in World War II shaped race, ethnicity, and class in modern America
The World War II Bond Campaign is a history of the World War II bond drive led by the federal government, an effort called the most successful marketing operation in history. By the war’s end, some 85 million Americans had spent $186 billion in an unprecedented outpouring of patriotism that contributed to the military victory and the prosperity of the following decades. The FDR administration used bonds to raise capital to support the war and promote national unity within the context of the nation’s increasingly pluralistic society as the “melting pot” theory was retired. African Americans, Euro-Americans, and labor union members enthusiastically bought bonds to express national loyalty but also to demonstrate racial, ethnic, or class pride, a reflection of their dualistic or “hyphenated” identities.
Drawing on various primary sources, The World War II Bond Campaign illustrates how the Treasury Department’s multicultural marketing strategies tapped into Americans’ aspirations alongside their patriotic impulses. Citizens of all social and economic backgrounds eagerly responded to what can be seen as the selling of America, making the subject an ideal lens to view national identity at a critical moment in the country’s history. The author contends that the drive’s success helped pave the way for the emergence of both the civil rights movement and the vigorous consumer culture of the postwar years.
[PDF] Inflation, War Bonds, and the Rise of Republicans in the 1950s
campaign book created by the planners of the fourth bond . Pledging Allegiance: American identity and the bond drives of World War II.
[PDF] World War II Master Card File Index - Rochester Public Library
Campaign. R.V.F. Defense- Clubs. Ball. Raymond N. N/A. N/A. N/A. 6. 19. 1943 DC . Bond. Howard. N/A. 33. Tremont. St. N/A. S/Sgt. 1. 23. 1945. DC. Missing.
The World War II Bond Campaign 1st edition - VitalSource
The World War II Bond Campaign 1st Edition ; Author(s). Lawrence R. Samuel ; Publisher. Fordham University Press ; Edition. 1st ; Copyright. 2025 ; Lifetime. €32.37.
Rosie the Riveter - Real Person, Facts & Norman Rockwell
Rosie the Riveter was the star of a campaign aimed at recruiting female workers for defense industries during World War II.
Buy The World War Ii Bond Campaign Book at Easons
How America's greatest marketing triumph in World War II shaped race, ethnicity, and class in modern America The World War II Bond Campaign .
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Even before America's entry into World War II, the US Treasury reorganized the nation's savings bond program in an effort to raise money for .
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Original WW2 1942 War Bonds Poster. Excellent color and condition. Art by Norman Wilkinson, a famed English marine artist.