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Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
Kindra Hall
Page: 240
Format: pdf, ePub, mobi, fb2
ISBN: 9781400211937
Publisher: HarperCollins Leadership

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The moment you take control of your stories, you take control of your business and your life. You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything—from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell? And how do you tell them? In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate: the Value Story, to convince customers they need what you provide; the Founder Story, to persuade investors and customers your organization is worth the investment; the Purpose Story, to align and inspire your employees and internal customers; and the Customer Story, to allow those who use your product or service to share their authentic experiences with others. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?

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Stories That Stick: How Sto Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. 4.87 avg rating 
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Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. by Kindra Hall | Sep 24, 2019. Hardcover.
Stories That Stick: How Storytelling Can Captivate Customers
Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business: Kindra Hall: 9781400211937: Books 
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Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. by Kindra Hall | Sep 24, 2019. Hardcover.
Steller Collective | Storytelling Workshops and Research
Storytelling Keynote Speaking, Storytelling Workshops and Original Storytelling Research any person in business can use. Steller Collective President and Chief Storytelling Officer, Kindra Hall, has presented for audiences worldwide and way -- will make you the type of influential person who can be a better leader, 
Blog | Storytelling | Kindra Hall
Stories That Stick | How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Though we have widely accepted the social nature of business today, there are still a few clashes between the old 
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Where to Begin: A Small Book About Your Power to Create Big Change in Our Crazy Stories That Stick: How Storytelling Can Captivate Customers, Influence 100 most creative people in business by Fast Company, and “The Millennial to create buzz, reward your audience, and attract new followers and customers.
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Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. by Kindra Hall | Sold by: HarperCollins  
So what's your story? I bet it's a telling one – The Business Times
I really love to tell stories about entrepreneurs and their ventures. In her forthcoming book “Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences and Transform Your Business,” Hall details the 
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