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DATA LEMONADE: ACHIEVING THE BEST DIGITAL MARKETING RESULTS USING DATA AND MARKETING PSYCHOLOGY
MALENE JORGENSEN
Idioma: Inglés
Formatos: Pdf, ePub, MOBI, FB2
ISBN: 9781771810937
Editorial: Wrotelio™
Año de edición: 2025

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Overview
Data Lemonade: Turning Marketing Metrics into Meaningful ImpactBy Malene JorgensenMarketing data isnt a spreadsheet problem. Its a people problem. In Data Lemonade, digital marketing strategist Malene Jorgensen shows you how to squeeze powerful insights from messy, overwhelming data and turn them into marketing that actually connects.This isnt just another book about analytics. Its a guide to making sense of data through the lens of psychology, behaviour, and decision-making. Youll learn how to go beyond dashboards and dig into the human truths behind your marketing numbers so you can stop guessing and start scaling.Inside, youll discover how to: Identify the real metrics that matter and let go of vanity numbers Uncover buyer behaviour signals in every funnel stage Use psychology to increase attention, trust, and conversions Avoid common data traps that derail strategy Build a data-driven culture without losing your creative edge With case studies from brands like Netflix, Starbucks, and Honda, along with actionable tips for campaigns, content, automation, and personalization, Data Lemonade will reshape how you think about performance marketing.Whether youre a seasoned strategist or new to marketing metrics, this book will help you transform messy numbers into meaningful growth. It will give you the clarity to trust both your data and your instincts.