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Book Information
When you think about an impactful story, what comes to mind? Is it a novel on a rainy afternoon, or a magical fairytale to your imaginative children before bed? Can you think of a story you were told along your path and how it has shaped your perception or values still to this moment?
The reality is that we tell stories everyday. They are the vehicles of soulful information. They emotionalize the information and create connection. They show our commonalities, humanity, and identify our shared beliefs. Ultimately guiding how we conduct ourselves in every interaction and decision.
The Science of Story is the field guide for every business leader, marketer, HR professional, and every individual that is looking to transform and grow their organization.
Book ID Asin: B07B66W7TD
Book Title: The Science of Story: Brand is a Reflection of Culture
Book Author: Adam Fridman,Hank Ostholthoff
Book Format and Price:
Book Format Name: Kindle
Book Format Price: $0.00
Book Format Name: Paperback
Book Format Price: $19.95
Book Price: $1.03
Book Category: Kindle Store, Kindle eBooks, Business & Money and unknown
Book Rating: 25 ratings
Book Product Detail
ASIN : B07B66W7TD
Publisher : Mabbly (March 1, 2018)
Publication date : March 1, 2018
Language : English
File size : 490 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 224 pages
Page numbers source ISBN : 0999876503
Lending : Enabled
Best Sellers Rank: #368,512 in Kindle Store (See Top 100 in Kindle Store)
#349 in Workplace Behavior
#1,545 in Workplace Culture (Books)
Customer Reviews:
4.8 out of 5 stars 25 ratings
unknown
Book Review
Name: Danealle
Rating: 5.0 out of 5 stars
Title: A new take on an old story
Date: Reviewed in the United States on March 8, 2018
Review: I am not one for inspirational books, but "Science of Story" doesn't fit the usual mold. After a while, business books tend to blend together for me because they regurgitate the same old information I have heard a million times without offering much proof that their processes work.However, "Science of Story" was different. The natural flow and voice of the book made me feel like I was reading a narrative--not a textbook.The seemingly endless case studies showed me Adam and Hank's theories in action and acted as proof that small cultural changes can not only mean an overall better working environment but also a bigger bottom line. I highly recommend this to anyone just starting out their entrepreneurial journey or any old timers looking to bring new life into their respective businesses.
Name: Ed IT
Rating: 5.0 out of 5 stars
Title: Book inspires questions I was not asking - a new perspective
Date: Reviewed in the United States on March 2, 2018
Review: This was a great read. Made me ask questions about my company that I did not think of before. It shed light on practices that we will have to adapt to in this next generation of hiring and building a team. Also great insight on how a company's purpose and mission are different - it took me a little while to understand this. Gave me some great questions to ask my team to reflect on and look at our business outside of just sales/revenue. Will be recommending to coworkers.
Name: MG
Rating: 5.0 out of 5 stars
Title: A well researched and insightful book on purpose-driven story telling
Date: Reviewed in the United States on February 21, 2019
Review: Once in a while you believe in a particular idea but haven't really coalesced it into a good set of organized points, or a specific vocabulary, and you haven't researched the facts behind your theory either; then you find a book that ties it all together. The science of story is a bit like that for me with regards to the idea that that genuine/authentic people and companies fare and communicate better.
Unlike many non-fiction books, you can't just read the first 30 pages and assume the remaining 270 are repeats and examples of the same idea, the core concept is woven into a more pleasant reading that mixes the author's experience along with research, customer stories, and academic theories. A good read to understand the turning tide of story telling, from buzzword bingo to more genuine values and messaging.
Name: Billy Brophy
Rating: 5.0 out of 5 stars
Title: Such a great book
Date: Reviewed in the United States on December 18, 2020
Review: This book covers the power of a great brand story to empower and enliven your culture. Topics covered include finding your branded mission/values/habits, practicing mindfulness and transforming the culture. Recommended.
Name: Amazon Customer
Rating: 5.0 out of 5 stars
Title: Inspiring to read
Date: Reviewed in the United States on March 7, 2018
Review: Conveying the greater purpose behind my team’s shared efforts is a necessity in my office and across the company. I’m reading this book to learn how to inspire us to share stories with one another and with clients. So far it looks like it will be a big help!
Name: Martin Kennedy
Rating: 5.0 out of 5 stars
Title: it was great seeing how organizations actually found their purpose and got ...
Date: Reviewed in the United States on March 8, 2018
Review: This was a thoughtful summary of how leading with purpose can steer your organization in the correct path. I found the case studies specifically insightful, it was great seeing how organizations actually found their purpose and got their team involved to live it.
Name: Michael A. Slater
Rating: 5.0 out of 5 stars
Title: Great advice for any entrepreneur looking for branding advice in ...
Date: Reviewed in the United States on March 7, 2018
Review: Great advice for any entrepreneur looking for branding advice in the modern digital age. This book has many surprising examples of branding. Was especially pleased to read about the Chicago Lyric Opera in this. Highly recommended.
Name: Aleksandr Vaysman
Rating: 5.0 out of 5 stars
Title: Very Insightful -
Date: Reviewed in the United States on March 7, 2018
Review: Very insightful and lots citations that are worth exploring. Lots of examples that I could personally relate to, but also some I never thought I could. Very quick and easy read that continues to stimulate internal discussion for days after. I highly recommend it!