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Strategic Management in the Media: Theory to Practice
Lucy Küng
Page: 280
Format: pdf, ePub, mobi, fb2
ISBN: 9781529773699
Publisher: SAGE Publications

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Strategic Management in the Media: Theory to Practice by L Küng · Cited by 832 —
Strategic management in the media : theory to practice Summary: With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of 
Strategic Management in the Media: Theory to Practice Explains strategic theory and concepts with insight and clarity. Shows how to understand change and decision-making within media organizations.
Strategic Management in the Media: Theory to Practice Strategic Management in the Media Industry: Theory and Practice aims to provide a comprehensive, accessible and expert introduction to strategy within a media 
Strategic Management in the Media: Theory to Practice Explains key concepts in strategic management with insight and clarity. • Applies all theories to the sector, illuminating all dimensions of the strategic task, 
Strategic Management in the Media Theory to Practice Strategic Management in the Media. Theory to Practice · Explores key shifts in the strategic environment including the digital platforms, streamed media, the