We are aware of the rumors.
Email advertising is obsolete. No one looks at emails!
At Exposure Ninja, we are aware that this is simply untrue.
By the end of 2023, it is predicted that email marketing will generate revenues of over $11 billion on average, or $36 for every $1 invested.
Given that nobody reads emails, it's not too bad, right?
...except from the 4 billion people who use email every day worldwide.
We want to reassure you that the "email is dead" myth is untrue if you haven't given email any thought.
Any business may benefit greatly from email marketing, and email automation takes it to a whole new level. We have observed how nicely it functions for our clients:
On Black Friday, we used email marketing to assist a fashion website in making $350,000 in sales, with email visitors converting at a remarkable 8.59%.
With the help of an eCommerce brand, we developed an email marketing campaign that brought in $230,000.
Using segmentation, the email open rate rose from 9% to 51%, and the click-through rate jumped to 5.1%.
We may safely state that we have some knowledge of email marketing.
Since there are fewer ways to target customers based on how they interacted with your website, what they added to their cart, or the forms they filled out, traditional email marketing can be time-consuming.
Your email marketing initiatives will become more accurate with email automation.
With automated emails, specific emails are sent out when a user takes an action on your website, like submitting a form, joining your mailing list, or adding items to their shopping cart.
The guide we're sharing today takes a deep dive into email automation and covers:
Email automation – what is it?
Why email marketing is essential
The advantages of automating email
Cons of automated email
How is email automation implemented?
Email-automation technique
Campaigns for email marketing that are automatically generated
How to design an email that is conversion-optimized
Automated email marketing tools.
Email Automation: What Is It?
When a customer completes an action on your website, email automation sends that customer an email or a series of emails. These behaviors are known as "triggers."
For instance, you may use email automation to remind subscribers that they have things in their basket or to send a series of welcome emails after a consumer joins your email list.
Every organization can benefit from email automation. The method is the same regardless of the type of email.
Automated Email Terminology
Email automation is accompanied by a lot of jargon. To aid in your familiarization, we've compiled a list of some of the major terms:
Trigger: An online action that causes an automated email to be sent to the user who took that action.
Organize your audience into segments based on their demographics, past purchases, or preferred email services.
a series of emails sent one after the other over a predetermined time period.
Visitors who added products to their cart but abandoned them before checking out are said to have abandoned them.
Visitor abandonment due to product browsing without basket addition or conversion.
The percentage of recipients that opened your email and clicked a link is known as the "click-through rate."
Why Email Marketing Is Important
If you want to sell a product or service, email marketing is crucial.
What makes it so effective?
It is appropriate for everyone.
All consumers are suited to email marketing.
Email newsletters are the most popular form of content marketing employed by B2B marketers. according to 81% of them, and according to 64% of them. Their email marketing approach helped them achieve their company objectives in 2021.
Email automation is used by 87% of B2C marketers as a component of a larger email marketing plan.
At least one purchase per month is made by 50% of consumers who get marketing emails, and 59% of customers claim that marketing emails have affected their purchases.
You're moving in the right direction as long as you produce emails that your customers want to read.
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