The biscuit market faces several threats that could potentially impact its growth and profitability in the coming years. One of the most significant threats is the increasing competition from healthier snack alternatives. As consumers become more health-conscious, many are turning to snacks perceived as more nutritious, such as fruits, nuts, and protein bars. These alternatives are gaining popularity, which puts pressure on traditional biscuit brands to innovate or risk losing market share.

Another major threat is the rising demand for clean-label products. Consumers are increasingly scrutinizing ingredient lists, seeking transparency and avoiding artificial additives, preservatives, and unhealthy fats. Biscuit manufacturers who rely on traditional recipes with artificial ingredients may find it challenging to keep up with this shift toward cleaner, more natural products. This trend requires companies to reformulate their products, which can be both costly and time-consuming.

Economic factors also pose a threat to the biscuit market. Economic downturns or periods of financial uncertainty can lead to decreased consumer spending, particularly in discretionary categories like snacks. Consumers may opt for cheaper alternatives, impacting the sales of premium or indulgent biscuit products. This fluctuation in demand can make it difficult for manufacturers to predict trends and maintain stable profit margins.

The growing emphasis on sustainability also presents challenges. While eco-conscious consumers are demanding more sustainable practices, many biscuit companies still struggle with reducing packaging waste and sourcing sustainable ingredients. Failing to meet these expectations could lead to a loss of consumer loyalty and brand reputation.

Lastly, the rise of e-commerce and changing shopping habits pose a threat to traditional retail channels. As online platforms gain traction, biscuit manufacturers must adapt their distribution strategies, or they risk losing out on potential sales.

Despite these threats, there are opportunities for companies that can innovate and respond to shifting consumer preferences, positioning themselves for future success.

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