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Book Information
In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission―“To organize the world’s information and make it universally accessible”―and its much-quoted motto, “Don’t be evil.” In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google―and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google’s global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the “evil” it pledged to avoid.
Book ID Asin: 0520272897
Book Title: The Googlization of Everything: (And Why We Should Worry)
Book Author: Siva Vaidhyanathan
Book Format and Price:
Book Format Name: Kindle
Book Format Price: $23.70
Book Format Name: Hardcover
Book Format Price: $33.28
Book Format Name: Paperback
Book Format Price: $6.98-$24.70
Book Price: $24.70
Book Category: Books, Business & Money, Biography & History and unknown
Book Rating: 30 ratings
Book Product Detail
Publisher : University of California Press; First Edition, Updated (March 13, 2012)
Language : English
Paperback : 280 pages
ISBN-10 : 0520272897
ISBN-13 : 978-0520272897
Item Weight : 12.8 ounces
Dimensions : 6 x 0.7 x 9 inches
Best Sellers Rank: #1,988,757 in Books (See Top 100 in Books)
#143 in Internet Web Browsers
#263 in Online Internet Searching
#1,014 in Computers & Technology Industry
Customer Reviews:
4.0 4.0 out of 5 stars 30 ratings
Review
“An important book. While a number of excellent histories about the emergence of Google have been published . . . few writers have tried to take a comprehensive and critical look at the wider impact on society of Google's vast ambition ‘to organize the world's information and make it universally accessible and useful.’. . . Vaidhyanathan's perspective as an East Coast academic outside the group-think of Silicon Valley is a valuable one. He is a clear writer with an engaging voice, and a good guide for this peek behind the wizard's curtain.” ― San Jose Mercury News
“Among the virtues of The Googlization of Everything is Vaidhyanathan's decision to go beyond the typical boundaries of books on Google, which tend to focus on the American market and, for a chapter or two, China. Vaidhyanathan's book may not strictly include ‘everything,’ but it at least encompasses much of the more wired world. . . . Vaidhyanathan should be thanked for reminding us that we can't let Google get too big to fail.” ― Bookforum
“. . . Vaidhyanathan thoughtfully examines the insidious influence of Google on our society. . . . He reminds us that Google is a publicly traded, revenue-driven firm that is dangerous in many subtle ways. By valuing popularity over accuracy and established sites over new ones, Google sets its own agenda regarding what information is most relevant to users, altering their perceptions about value and significance. Vaidhyanathan admirably concludes with a design for an information ecosystem called the Human Knowledge Project, which would be a more democratic means of parsing and organizing knowledge.” ― Publishers Weekly
“To Vaidhyanathan, the towering popularity of Google makes it a troubling entity. The purpose of his book is to lay out where the problems, potential and actual, lie. He knows, however, that Google provides people at work and at play with too many handy and helpful and profitable benefits for the deeper concerns to penetrate. But to people worried about one organization garnering so much of the world’s activity online, about a business that makes ever more money by collecting more and more information about users, about the sum of human knowledge sitting so much in the hands of one firm . . . The Googlization of Everything is a dystopic vision.” ― Chronicle of Higher Education
“A stimulating and controversial book. Its subtitle is And Why We Should Worry - and what I didn't worry about made me think and argue. What is going on is fascinating, and as he makes clear, what could be going on if these tools and resources get into the metaphorical wrong hands is alarming.” ― Times Higher Education
“This book is in no way an attack on Google but more like a parent asking a child, ‘What do you want to do with your life?’ then going through all the concerns one by one. Strongly recommended.” ― Library Journal
“[An] intriguing exposé of the popular website. . . . The author unmasks the monster behind the friendly interface with the suspense of a horror novel. An urgent reminder to look more closely at dangers that lurk in plain sight.” ― Kirkus Reviews
“Readers might detect a whiff of paranoia in The Googlization of Everything, but that doesn’t mean there isn’t merit in the author’s musings. Remember the Trojan Horse.” ― Foreword Reviews
“Recommended.” ― CHOICE
“Note first that Vaidhyanathan has not written a diatribe against Google itself, a company he admires for many reasons despite also having questions about it. Instead the book is about "googlization," that is, the development of reliance by internet users on major search service providers―Google being the most major―who, because of their control of the process, have an influence over information that could be distorting or even, potentially and if it fell into the wrong hands, malign.” ― Businessspectator.com
“Unequivocally, a brilliantly-conceived wakeup call.” ― Faster Times
From the Inside Flap
Eloquent and urgent public thinking of the rarest kind, on a subject with the most encompassing implications for our world. Please read it today.- Jonathan Lethem, author of The Fortress of Solitude
"While there have been other books chronicling the company's amazing rise, I know of none that looks so broadly and smartly, soberly but entertainingly, at the implications of this giant new global fact of life. Siva Vaidhyanathan has set the table brilliantly for one of the most important conversations of the early 21st century."- Kurt Andersen, author of Reset: How This Crisis Can Restore Our Values and Renew America and radio host, Studio 360
"Vaidhyanathan is everything you could want in a cultural critic: funny, fantastically readable, and insightful as hell. It's always a treat when a new Vaidhyanathan comes out."Cory Doctorow, author of For the Win and co-editor of Boing Boing (boingboing.net)
"Siva Vaidhyanathan's lively, thoughtful, and wide-ranging book makes clear, in detail, how Google is reshaping the way we live and work. He finds much to admire, but also challenges us to not only use Google's services, but to go beyond them to create a new and genuinely democratic information order."Anthony Grafton, author of Codex in Crisis
A provocative and irreverent book that aims to knock the Google-dust out of our eyes and teach us to be much more aware of the ruthless logic of Googles growing power over how we view information and understand our world.- Pamela Samuelson, Berkeley Law School
"This is a critically important book because it's really about the Googlization of All of Us. This is a brilliant meditation on technology, information, and consumer inertia, as well as an ambitious challenge to change how, where, why, and what we Google. Vaidhyanathan forces us to think long and hard about taking responsibility for what we all know and how we know it."Dahlia Lithwick, senior editor of Slate Magazine
This is such an important bookcourageous and wise, with not an ounce of blather or hyperbole. Vaidhyanathan reminds us that We are not Googles customers: we are its products, and then explores the many profound implications of this reality. Its going to be a long Age of Google, and were going to need this book throughout. - David Shenk, author of Data Smog and The Genius in All of Us
A powerful and gripping tour de force. Siva Vaidhyanathan uses Google to examine our capacity for blind faith and to worship innovation as an end in itself. You cannot read this book and remain unstirred.-Tim Wu, author of The Master Switch and Professor, Columbia Law School
"This is an important and timely topic, and Vaidhyanathan's head and heart are in the right place to guide the public through the thickets of 'googlization'."Paul Duguid, co-author of The Social Life of Information
"Finely written and engaging, this is a book for anyone who has used Google."Toby Miller, author of Makeover Nation: The United States of Reinvention
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Book Review
Name: Volaticus
Rating: 4.0 out of 5 stars
Title: .0 out of 5 stars Shocking read!
Date: Reviewed in the United States 🇺🇸 on July 31, 2016
Review: Very informative. Read it and find out how google is not the benevolent company that we have come to trust but an organization that in trade for our searches it sells and uses our data to increase profits.
Name: Matt Bailey
Rating: 2.0 out of 5 stars
Title: .0 out of 5 stars An interesting premise, a sub par execution
Date: Reviewed in the United States 🇺🇸 on November 2, 2014
Review: This book was just good enough to keep reading, but at many times I thought about putting it down for good. The author has a difficult time writing a coherent piece of work, and goes on tangent after tangent with the loosely related idea that he is talking about google and how google operates in it's different endeavors. The ending is horribly vague, speculative pie in the sky thinking which was likely intended to inspire, but misses the boat completely.
Name: Adnaan
Rating: 4.0 out of 5 stars
Title: .0 out of 5 stars good
Date: Reviewed in the United States 🇺🇸 on February 1, 2013
Review: IT was send right on time and before my college started. I was really pleased how fast he send it.
Name: Susan
Rating: 3.0 out of 5 stars
Title: .0 out of 5 stars Three Stars
Date: Reviewed in the United States 🇺🇸 on July 13, 2015
Review: I got these books for my husband for fathers days
Name: Terry D. Moore
Rating: 5.0 out of 5 stars
Title: .0 out of 5 stars Concerned about your privacy online?
Date: Reviewed in the United States 🇺🇸 on December 28, 2012
Review: For those concerned about online privacy and web search customization, and the way companies like Google manipulate and use your information, this is a must read by a very good author.
Name: Kot Matroskin
Rating: 5.0 out of 5 stars
Title: .0 out of 5 stars A well researched book, insightful and interesting
Date: Reviewed in the United States 🇺🇸 on January 16, 2014
Review: Perhaps I am a bit biased to like this book: I don't use facebook, I don't have a smarphone, I'm mildly paranoid about amount of individual information floating around in the digital world. But, I do use Google, Google Scolar, Youtube, Gmail, etc.
I think I will mention negative parts first:
1. It is quite clear that this books is written in "book style", by a humanities professor. It cannot be easily skimmed over to gather main ideas. The language at times is fairly hard to comprehend (sometimes I reread sentences a few times to fully get their meaning) and gets dry. Few sections of the book are plain slow.
2. Given #1, a brief summary of key chapter points in the style of 18th century books would be fantastic, or perhaps an opening paragraph with all the ideas to be presented in the sections (just like they teach writing essays in school).
3. I found the middle of the book (the presence of Google in various countries to be quite brief, perhaps shallow and not as well referenced - i.e. figures of number of Internet users in Russia as well as claim that Russian main search engine is closely tied to the state are not documented, albeit probably warranted), and, most importantly out of accord with the rest of the material.
Bottom line: this book leans towards an academic work, and, in imho, some background in academic reading, allows for better reading and understanding of this book. I have really enjoyed it, nonetheless, but Masters gave me some experience in such reading.
Now to the good parts:
1. Unlike some people's comments of this book being a simple Google bashing - it really is not. In fact, there are quite many positive points about every aspect of Google effect on the world that is discussed. What this book really is set out to do is to show the other side of all the wonders of Googalization. Almost everything in this world is a double edge knife. And a virtue when taken to extreme can become a vice. So, all along in the book, each section takes an aspect of Google's presence and effect on our lives and discusses the vices that have or could come out of it. It does not offer solutions in relevant degree of detail, this is not the goal of the work, this is a critical work. The solution part is really more of a "future work" section in a thesis.
I like that this criticism is done in calm manner, without much emotion, or provocative horrible stories.
2. For most part the referencing seams very thorough, I've looked up some books and articles mentioned and now on to reading them. In that sense this book is a good gateway to further reading about history of search engines, internet privacy and such.
3. The end of the book where relationship between Google and universities/scholars/research is discussed, is to me the best part, perhaps it is because it is the most dear to the author's heart (do to the nature of his work as university prof?). But it does well in raising important questions in this domain, although perhaps not answering. It would be nice to expand this section with even more comprehensive inclusion of facts and research in this area.
Does this book deserve 5 stars as popular account of vices associated with Google? No, it does not make a super easy read, but being what it is: a summary of academic research in a book, it is great.
Name: William
Rating: 5.0 out of 5 stars
Title: .0 out of 5 stars While Google Has Done A Lot Of Good, It Has Human Limitations And Human Shortcomings.
Date: Reviewed in the United States 🇺🇸 on October 13, 2014
Review: The book correctly points out that some people may possibly depend on Google too much. While Google has done a lot of good to some people in certain instances, it also is a human institution with human shortcomings. Personnel may come and go in the future. Here are some interesting points the book mentions: Google has 75% of the search business in the United States compared to 78% in Canada and 83% in India. As of mid-2009, Google offered its services in nine of India's languages. In Russia, Google only had 34% of the search business market compared to Yandex, a Russian company, having 44%. Google controls about 90 to 95% of the Web Search Market in Argentina, France, Germany, Spain, Switzerland, Venezuela, and the United Kingdom. Google has 18% of the market share in Taiwan and 3% of the market share in South Korea.
Name: Suntsu
Rating: 5.0 out of 5 stars
Title: .0 out of 5 stars Great arguments for a big issue!
Date: Reviewed in the United States 🇺🇸 on July 25, 2014
Review: This is a great book about digital and the "invasion" of technology in our lives, and Google
of course. The author does a great job describing the ways that Google and its technology
is taking over various aspects of modern life, and the consent that people and officials
are giving.
He takes a stand on issues but gives a relatively balanced account of how intrusive
Google has become, and despite his deep analysis, it leaves it up to the reader to chose side.
From the case of Google Books to the spread of news and information, and the billions made
by advertising, the author always reminds us that in the center of all this its us, the products!