Gucci buys land in metaverse Sandbox to access Generation Z Gucci has been one of the great fashion brands to experiment with NFTs and metaverses. In the middle of last year he ventured into the Roblox metaverse. Gucci launched a collection of bags, sunglasses and hats as digital collectibles that were given away and sold for up to $9 on the platform's marketplace. With this digital collection, Gucci wanted to conquer its youngest consumers, those between 10 and 15 years old.
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