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Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability
Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry
Page: 288
Format: pdf, ePub, mobi, fb2
ISBN: 9781119835202
Publisher: Wiley
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An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: A post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity Discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030 Explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors The latest publication from some of the foremost minds in marketing—and in business, generally—Entrepreneurial Marketing: Beyond Professional Marketing is a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur, and business leaders worldwide.
Entrepreneurship in education: What, why, when, how. OECD.
studying how entrepreneurs learn outside of the educational domain. Marketing skills can for example be necessary for a start-up in need to market its.
Entrepreneurial Marketing: Beyond Professionalism to - Wiley
An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional
ENTREPRENEURSHIP AND INNOVATION
ENTRE 443 Environmental Innovation Practicum (2) Examines the skills and tools entrepreneurs need for bootstrap marketing in their start-up firms.
Corporate Innovation Programs | Babson College
on changing the status quo and looking beyond the current portfolio. entrepreneurship, new venture creation, and sustainable entrepreneurship.
By Hermawan Kartajaya & Philip Kotler & Hooi Den Huan
Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability is a clarion call to marketers to embrace new and exciting
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The programme attracts an exceptional calibre of senior and mid-career leaders from all across the world, and a range of business sectors. Applicants may wish
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Entrepreneurial Leadership Professional Development Faculty. Executive leadership programs are taught by faculty who bring a perspective grounded in leading
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Agile Leadership: Transforming Mindsets and Capabilities in Your Organization you need to incorporate sustainability practices into your business model.
Entrepreneurial Marketing: Beyond - Barnes & Noble
Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability. 288. by Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky
Creativity and the Role of the Leader - Harvard Business Review
To connect theory and practice, Harvard Business School professors Amabile and Khaire As leaders look beyond the top ranks for creative direction,
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