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Customer Relationship Management

Format: Pdf, ePub, MOBI, FB2
ISBN: 9798223684282
Editeur: Draft2Digital
Date de parution: 2023

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Overview
In the compelling book "Customer Relationship Management: Building Strong Customer Connections, " author Eli Jr takes a bold dive into the intricate world of Customer Relationship Management (CRM). CRM has become essential for modern businesses. This book serves as an enlightening introduction. It explores strategic objectives, processes, types of CRM, and the "8 Building Blocks" and "4 C's" of successful CRM. Eli Jr outlines how CRM attracts, retains, and satisfies customers. He provides actionable steps to implement effective strategies. The types of CRM are discussed, from operational to analytical to collaborative. Readers understand which fits their needs best. Additionally, the importance of analyzing customer profitability and ROI for CRM strategies is examined. Customer expectations and satisfaction are emphasized, driving exceptional experiences and unwavering loyalty. Readers discover the significance of customer-centric approaches and cultivating strong, profitable relationships through effective acquisition, retention, and loyalty strategies. Customer value and lifetime value are explored to maximize profits. Valuable insights cover customer experience management and web-based support for enhanced interactions. Practical tips plan and implement digital CRM strategies for competitive advantage. Essential IT tools, challenges, and overcoming them are focused on to succeed where others failed. Metrics measure CRM success and data leveraging improves customer insights transforming businesses. Segmentation variables personalize CRM strategies effectively. Competitive analysis and positioning stand out from competitors. The importance of effectively designing and managing customer touchpoints for seamless experiences driving loyalty is emphasized. B2B customer relationships are explored, focusing on unique dynamics. Data collection, integration, quality management ensure data management and analysis are prioritized. Powerful customer data analysis techniques and tools drive actionable insights transforming businesses. Eli Jr provides a comprehensive CRM roadmap. This book equips readers with the knowledge and tools to build lasting, profitable customer relationships changing their business forever.