Expires in 8 months
24 February 2022
You may have seen these kinds of cute little characters in your 100 % free sticker choices in messaging apps just like LINE as well as Facebook, nonetheless didn’t be aware of they were associated with global K-pop icons BTS.
Well, that is exactly the objective - fall for the living charms of BT21 and they’ll lead you to the world of BTS in a different way.
The characters ended up being born last late September 2017, when ever BTS joined up with LINE Friends’ Creators gumption, a project the spot that the brand work together with global performers on personas and item ideas.
The boys put in a day painting character ideas at a LINE Close friends store, and a team of designers then helped turn difficult sketches in more defined characters.
There are eight personas in total: Hukum, Mang, Chimmy, RJ, Koya, Cooky, Shooky, and Suv. Each nature reflects the members from BTS in different ways. Here’s the lowdown on each of the BT21 members.
Struktur, a huge heart-headed character, can be an alien with transforming powers. His arms and legs can bend over and stretching into unique lengths and shapes. He’s a character that V continues to be drawing for a time, and he wanted the character to be extra unique as opposed to cute, as they personally loves unique characters.
J-Hope’s figure Mang is mostly a dancing horse, but the person keeps his face disguised by wearing some mask. His nose is certainly heart-shaped, considering J-Hope’s lip area form a good heart when he laughs. There are various meanings to ‘mang’ through Korean. It may translate since ‘a pony’, ‘to fail’, and is considered the latter portion of the word ‘hope’ (huimang).
Chimmy, the lively puppy in yellow shows the band’s overall photograph, according to Jimin. ‘The animal that goes finest with BTS is a doggie, ’ he said inside the BT21 designing of videos. ‘We love to hang out, and we’re lively, which warns people from puppies. ’ He also thinks Chimmy’s chubby cheeks remind persons of his face in the event that BTS first debuted.
Jin’s contribution RJ is an alpaca who quite often wears a parka, because he gets cool easily. Jin was painting cute alpaca doodles for some time before this kind of collaboration, as a result he was excited to finally take one to lifestyle. The different members also say the person looks like an alpaca, particularly if he eats.
RM’s identity Koya can be described as sleepy blue koala. He has easily-removed ears, and a magenta nose when V when made a fabulous comment that purple delivers love. RM drew pages and pages of content of koalas in the preliminary sketching level, as he thinks koalas are really cute.
Cooky, created by way of Jungkook, is actually a rabbit with attitude. The guy works out significantly and imagines that he transforms in a huge muscle man if he gets furious. Jungkook is well known for his endless gym workouts to keep up his six-pack, so in the initial drawings, he lured a have a with a six-pack. He even wanted Cooky to also have a chocolate chip cookie, which inspired the next character, Shooky.
Suga’s drawing Shooky is mostly a cookie using a badass angle. He’s close friends with Cooky, and dislikes milk. Through the initial sketching period, Suga drew his dog, Holly, but it appeared too comparable to other personas, so this individual drew several different expressions prompted by Holly instead. The LINE designers designed Shooky’s identity from all these idea.
The grey and white personality Van - created by means of LINE Friends’ designers - is a space robot that protects BT21, and it’s said to represent ARMY.
It had been inspired simply by interviews with BTS with what kind of character types they needed to create with LINE.
The group term BT21 was inspired using a comment out of Suga, exactly who thought the characters might represent equally BTS as well as 21st century, consequently they would live for the next 100 years.
BT21’s backstory is they can be a group of idol wannabes. The ever-curious nonresident Tata quit his house planet with Van, and saw BTS when visiting Land. Awed by way of a popularity, he was inspired to set up his private rival staff. He enrolled the other members to form the perfect ideal group.
Soon after their recognized launch on-line last July, the BT21 character stickers were got more than around eight million circumstances.
Soon after, many people launched a large merchandise lines, including a venture with Converse, that’s bought from all Korean language LINE Contacts stores. Plenty of items are delimited or seasonal.
Special BT21 pop-up stores and crafted cafes have got opened all over Asia during the last 12 months, and they’ve also reached U . s, with pop-up stores placed recently in New York and LA. Combined with completely unique stickers, coasters and images, the BT21 cafes include different menu items for each nation and metropolis.
BT21 has also starred in a cute marketing campaign for Korea’s Incheon International Airport this year, as part of a marketing strategy targeting millennials on the move throughout Asia.
BT21 Character to do while transiting through the flight terminal. Those flying in and out in Terminal a couple of at the air port can also implement BT21 personalized luggage buggies.
After a really successful earliest year, it has clear that BT21 and BTS happen to be set to lead the cute character trade as well as the popular music industry.
Which one is the bias?