Sharing Links on Facebook [Updated 2021]

By Matthew James

Many people are aware of the advantages that can come with sharing links to their website – the only problem is that getting noticed in the wide array of literature posted on Facebook can be quite difficult.

On average, users of this social media platform share more than 25 billion links each year, which certainly leaves a large amount of competition when you’re trying to get a little notice. So, what can you do to increase your reach?

Share and publish links to Facebook

Despite the large number of people that share links on this platform consistently, there are still many benefits that can come with publishing your website URL in posts, especially if you know what you’re doing. Making posts and hoping for the best usually isn’t enough to get the results you need, but with a little more knowledge on the matter and tips to improve the posts you make, you might just end up doing better than you think.

How can I share a link on Facebook?

In general, you’ll find that sharing links isn’t too complicated. Simply go to the top of your News Feed and press the What’s On Your Mind button. Paste your link here and while optional, it’s generally best to add some text to catch the attention of those scrolling by. Then, press the post button and you’re done. This is far from all that you should do though, since creating a post alone isn’t always enough to get clicks.

Here are a few quick tips that might help you out a little with optimizing your posts:

  • Aim to lower load times of your website, since Facebook prioritizes faster sites
  • Clickbait-y titles and text don’t always help you out (they often do the opposite)
  • When adding photos to your posts, ensure that it’s done right

You might notice other issues when posting, like the picture being too small or blurry, or having the title or description cropped. For the most part, there are simple solutions to these problems; like picking a photo that’s the ideal size, or keeping your link description within 30 characters and the title within 25.

In general, having an understanding of how it all works is one of the best things you can do when trying to optimize your posts, so make sure you know what you’re doing.

How to post banned or blocked links

Sharing URLs to websites is a common occurrence these days and with the higher levels of spam, it’s understandable that Facebook and other social media platforms block posts and links that don’t seem to reach the standards. However, even legitimate websites can have posts with their links blocked. But what can you do if you’re in this situation?

One of the first things you should do if you think that a post is blocked without good reason is use the request form to ask them to unblock it. There are tricks that you can use to bypass the block too, which you can do with Blogger.

Make a new blog with a URL of your choice, head to the settings section, and under privacy, click no on ‘let search engines find your blog’. Click on Show Desktop Template On Mobile, and then revert to classic template. From here, simply go to edit template HTML and find the line window.location= http://blocked_url.com. On this bit here, just replace the link with your blocked URL and you should be good to go, using the URL of your blog to share your link on Facebook and bypassing the block.

If all this sounds like a little too much to deal with and you’d rather not go through the hassle of doing this every time you need to share a different URL, you might want to consider the fact that using Pastelink could help you to bypass their blocks, but we’ll get more into Pastelink and Facebook later on.

How Facebook blacklists domains

If you didn’t know, you have to be careful with how many times you paste your website’s URL in a short period of time. Doing so too much could trigger the Facebook algorithm to blacklist your site, which you won’t want to have to deal with. If you’re unlucky you might have your domain blacklisted for seemingly no reason.

How to make money sharing links on Facebook

Typically, there are several ways that a link shared on Facebook could help you to make money, and while not all of them will apply to your needs, you may be able to implement some of them.

Affiliate marketing is easily one of the most common ones, but there’s also the opportunity to sell and promote your own products, enter contests from companies, and even just getting paid for backlinks on blog posts. Generally, there are quite a few options for those who are trying to make money through links on Facebook.

Sharing affiliate links on Facebook

A common technique among affiliate marketers is to make the most out of social media and if you’re looking to improve your chances of making money through links on Facebook, this could be a great option.

In general, you can promote affiliate links on Facebook in a few ways; ads, pages, and groups. While groups are targeted to a more specific audience, a page tends to be the best idea for those with a website. Essentially, it’s important to consider your needs and figure out how to best utilize the tools available to you.

How Pastelink helps you share links on Facebook

Pastelink is an excellent tool for those who want to boost their website's SEO via backlinks. You could also use Pastelink to share links to the pages you create too, even with the option to share monetized links. Fortunately, it’s relatively simple to do, although there are a few methods that you could choose.

In general, all that you’re going to have to do is copy and paste the direct link and paste it on the Facebook app, or you could just press the Facebook share button and go straight from there (although you might need to go through a ReCaptcha before you can share).

In general, it’s simple enough to do and with quite a few ways to share, it’s often not too hard to get your links up on to Facebook. See our Facebook Sharing Guide for help with Pastelink and Facebook specifically.

By Matthew James

Software engineer & web development specialist.

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