Throughout the projected period, there is expected to be a 7.1% CAGR in the usage of feminine hygiene products. The Feminine Hygiene Products Market is expected to grow from US$ 31.6 billion in 2023 to US$ 62.7 billion by 2033. The following are a few factors driving the market for feminine hygiene products.
The value of the global market for feminine hygiene products is predicted to surpass US$ 27.6 billion in 2021, with a CAGR of 7.0% over the forecast period, according to a recent Future Market Insights (FMI) analysis (2021-2031). Females make up over 49% of the world's population, and approximately 65% of them are between the ages of 15 and 65, suggesting a sizable market opportunity for producers of feminine hygiene products.
With the aid of the introduction of several awareness programmes and financial initiatives, government agencies are concentrating on the health and cleanliness of women. These sessions cover puberty, menstruation, and the advantages and health advantages of utilising hygiene products in great detail. In addition, they are giving sanitary kits to girls enrolled in government institutions and colleges in rural areas, especially in developing nations. For instance, the KwaZulu-Natal (KZN) Department of Education in South Africa allocated Rs 50 million in 2017 to pay for the distribution of sanitary towels and napkins to various schools in the area.
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Additionally, the growing numbers of women in nations like Ghana, Nigeria, and India will open up profitable prospects. Reusable menstrual cups have been introduced as a response to disposal concerns. These cups can endure for almost five years and are manufactured of medical-grade silicon or latex. They range in price from $20 to $50 per pack. Such advances will support market growth that has already been logged.
The impact of the ongoing COVID-19 pandemic on production of feminine products has been negligible despite short term disruptions of transportation and logistics.
Key Takeaways from Feminine Hygiene Products Market Study
Sanitary napkins are the largest and fastest growing segment accounting for nearly half of the market by 2031, with a CAGR of over 8%.
Supermarket are projected to account for over 22% of the global market by 2031. This is attributed to robust supply channels for consumer health products.
East Asia is the largest revenue-generating region for feminine hygiene products, with the China accounting for nearly 81% of the regional market in 2021.
Germany holds the lead in Europe, and is expected to accounting for over 18% of the market in 2031.
South Asia is the second most lucrative market after East Asia with India accounting for over 75% of the value share in 2031.
Who is Winning?
Some of the leading manufacturers of the feminine hygiene products market are focusing on mergers and acquisitions for global expansion. Thus, enhancing their market presence.
The key market players covered by FMI include Procter and Gamble, Johnson and Johnson, the Kimberly-Clark Corporation, Svenska Cellulosa Aktiebolaget SCA, Sanofi S.A, Lil-lets UK Limited, Ontex, Unicharm Corporation, Diva International Inc., and Edgewell Personal Care.
Why Future Market Insights?
Comprehensive analysis on evolving purchase pattern across different geographies
Detailed insights of market segments and sub-segments for historical as well as forecast period
A competitive analysis of prominent players and emerging players in the keyword market
Detailed information about the product innovation, mergers and acquisitions lined up in upcoming years
Ground breaking research and market player-centric solutions for the upcoming decade according to the present market scenario
Feminine Hygiene Products Market by Category
Product type:
Sanitary Napkins
Tampons
Menstrual Cup
Panty liners
Feminine Hygiene Wash
Distribution Channel:
Hypermarket
Supermarket
Convenience Stores
Department Stores
Retail Pharmacies
Online Purchase